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Mike Pagan

Professional keynote-speaker

Mike is forthright, practical and thought provoking. He speaks passionately about profiling your clients more effectively and selecting the correct marketing channels in order to advance your business.

As a result of seeing, hearing and absorbing one of Mikes’ talk’s audiences go away and take action, he is not an entertainer he is an ‘agent provocateur’. Its not rocket science its ‘business sense’.

He is on a mission to make business simple; he speaks Internationally, is President of the Professional Speakers Association Midlands Chapter in the UK and doesn’t do Fluff. His clients understand this first hand, as his philosophy – making business simple, building relationships and having fun - delivers results.

As a Professional Speaker, you’ll hear Mike reveal the benefits of having a clear focus on premium clients and focused marketing.

Listen to Mike. Everything he says makes sense. Tackle what you already know and then apply the basics – they’ll work. You’ll feel inspired to take on board jargon-free, straightforward, honest and practical strategies that will propel your business onwards and upwards.

Work on the Best – Get rid of the rest!
Too often we spend too much time with the wrong clients because we’re not brave enough to let them go, too dependant upon their low profit margin business or because we obsess over turnover not profit or client association and profile.

By using the Premium Client TemplateTM we increase the number of criteria considered when assessing the quality of our clients. It is then possible to understand more fully who the stars are, who should be removed from the portfolio entirely and who should be nurtured and given more attention.

Once we know more precisely who the Premium Clients are we can then challenge conventional marketing approaches and drastically reduce the number of marketing activities attempted.

The goal here is create long term valuable client relationships that are built around real substance such as mutual respect, the desire to work together and the ability to generate a win-win profitable environment for both parties.

Clear Premium Client Templates for audience members are created which are reinforced by specific one page action plans that can then be shared with fellow attendees to further reinforce the notion of accountability to action.


Your Pipeline to Success - Don't Spray and Pray commit
Mike believes companies should concentrate FULLY upon 4 or 5 key marketing methods in order to gain new clients.

Mike gives you permission to work smarter not harder. He encourages you to take control of only the most effective ways to generate new business.


Building Your A1 Clients - Remove 50% of your clients and make more profit!
We all want them, but do we know who they are, when they buy and why they buy?

Mike takes his audience on a voyage of discovery. He shows you how to identify your A1 clients. Understand their importance to your business and the best ways of eliminating high maintenance, undesirable clients who take you away from your core business and focus.

Celebrating Success Not many businesses do. Life's meant to be enjoyable, so is your business.

Do you stop, take stock and give your business reasons to celebrate? How much fun have you had recently?

Listen to Mike and learn why it's important to celebrate as much as possible - especially if you attract and hang onto your A1 clients.


Measuring Marketing Effectiveness
‘If you can’t measure it or track it then you can’t do it’ – that is what Mike Pagan would say if he was your sales and marketing director.

We spend too much money, time and effort on randomly selected marketing methods whose effectiveness is not measured or tracked. Mike will help your business develop a winning sales pipeline that delivers and produces results from core marketing activities.

This is achieved by concentrating FULLY upon 4 or 5 key marketing methods only rather than trying a little bit of everything. Focused Marketing enables companies to immediately save costs; by measuring the real Return On Investment (ROI) against all activities we can then repeat those that are successful and drop, remove and or recalibrate the others.

Through implementing simple tracking techniques you will identify the make up of your contact to contract ratio, making it easier to spot success and celebrate more. The Rule here is before commencing with any marketing techniques a clear ROI must be set, without this companies can’t justify the outcomes.

Whenever Mike delivers audiences take plenty of notes and leave with clear actions plans to work on. It’s simple ‘Business Sense.’


Travels from UK

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