- What is the message you hope people take away from your presentations?
To bring creativity into every aspect of your marketing whether it be customer service, promotion or using the great outdoors. If you are different, you stand out, and when you stand out you will always be remembered!
- What is the feeling you would like people to take away?
Inspired is such an overused word but I am afraid I will have to use it just one more time. From the feedback I receive people tell me they feel ‘inspired’, ‘energised’ and ‘excited’ about creating new and different marketing ideas for their business.
- How do you prepare for speaking engagements?
I always try to obtain as much information as possible from the client about the audience through phone calls, emails and if possible a visit. I also request information about the venue so I can prepare to deliver whatever the room or layout. I also like to include Observational Marketing stories and techniques specific to that audience so they can connect with the messages during the keynote or master class.
- What do you gain personally from being a public speaker?
For me it is about the great satisfaction of knowing you have been able to help the audience with ideas and techniques. It is hugely satisfying to hear from members of the audience over the subsequent days, weeks and months to understand how they have implemented these ideas and have seen their business grow.
- How much does humor factor into your keynotes and other speaking engagements?
It certainly plays a part in everything I do. I have always believed that delegates have invested a lot of time and money to come and hear a speaker and therefore I want it to be memorable for them, by making it different and hopefully humorous at times.
- Can you briefly describe the concept of Observational Marketing?
Observational Marketing is a technique that will breathe hundreds of new ideas into your business. How many times will you see a great slogan, a brilliant advert, or experience fantastic service? 99% of the time you will acknowledge it, smile, or even comment, but that’s it…..you do nothing more about it. Quite simply, all you need to do is observe both the positive and negative aspects of marketing. For example; the promotional signage that stops you in your path, the radio advert that makes you reach to increase the volume, or the customer service that makes you feel warm inside. Once you have been surprised or delighted by that particular piece of marketing – you MUST write it down. In fact, write down ALL of the ideas that made you happy, delighted or surprised. Then see how you can adapt and tweak those methods into your own marketing. I am consistently adding to my keynotes every week and currently have over 600 examples of great pieces of observational marketing.
Observational Marketing is creative and most of all very powerful! For example; an observation came from a sales question which I was asked in a famous toy shop in London last year. The result of this observation made me change my proposals which I send to clients and the result has been a 20% increase in success rate!!!!
- How are your keynote presentations unique?
All of my keynotes and master classes are designed using real life examples. Each one is tailored to the audience plus they can win gifts and prizes with interactive brand challenges.
For me a successful presentation is when the audience walks away with a smile on their face, prizes in their hands and new ideas in their pockets!!!
- Do you have any unique memorable moments in your speaking career?
In 2009 I was voted Best Speaker at the First World Advertising Forum in Tehran by 2,000 businesses and entrepreneurs. In 2010 I was again voted best speaker at the Marketing Creativity Conference in Yazd City. And in November 2011 I was again voted Best Speaker in Yazd and the World Advertising Forum 3 event in Tehran, Iran.
- How do you motivate sales people to do better?
This is a really good question. Passion and enthusiasm are infectious and I deliver this from the stage to help motivate not just sales people but every entrepreneur in the room.