Andreas Weigend
Andreas Weigend was formerly the Chief Scientist at Amazon. He is an expert in the fields of data mining and consumer behavior. He helps companies utilize data to improve their business and develop innovative products. He delivers keynotes focused on data – the use of data, the importance of data and the future of data – as well as relationships with consumers and with their networks.
Andreas Weigend studies people and the data they create and share. He works with companies that are eager to develop strategies aimed at realizing the untapped power of data. Clients include Lufthansa, Match.com, Best Buy, Thomson Reuters, Nokia, Alibaba as well as the World Economic Forum. In addition, Andreas serves as an advisor for exciting startups all around the globe, and as a partner with Open-First. He helps organizations absorb relevant insights based on data, mobile and social technologies. He was previously the Chief Scientist of Amazon.com, where he helped build the customer-centric and measurement-focused culture central to Amazon’s success.
Andreas’ goal is to guide his clients to understand the constantly evolving landscape of consumer behavior and unprecedented data to identify potential new business opportunities. He wants to change companies’ view of the consumer. The consumer is not the enemy, rather they are a rich source of data and help for the company. The results of his work inform the design of innovative products, visionary business models, and change the way business leaders perceive the social data revolution and the future of relationships. Through corporate brainstorming sessions, workshops, seminars, and individual mentoring, he works with clients to define user-centric metrics, design experiments, build predictive models, and invent incentives that are able to inspire users to participate and share data, resulting in new products and business models.
Weigend’s experience as head scientist and his knowledge gained and shares as advisor to entrepreneurs is combined with extraordinary insight and skill gained from academic work at Stanford. He teaches master level classes in social data and data mining at the prestigious university. These diverse roles give Weigend a unique perspective and makes him a powerful speaker.
He is known as a lively and engaging speaker and his main goal is to challenge the minds of the audience, as well as helping them understand how the Social Data Revolution changes the behavior of people, companies, and society. He also gives speeches and workshops to the world’s most innovative firms which combine cutting-edge ideas with his expertise on behavioral economics and vision for consumer-enabling technologies.
Andreas received his undergraduate education in Germany and Cambridge (UK), and his Ph.D. in physics from Stanford University. He taught Computer Science and Cognitive Science at the University of Colorado at Boulder, and Information Systems at the Stern School of Business at NYU. He has published more than 100 scientific papers.
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Andreas is best known for his talks on the future of data. He always encourages his audience members to re-think the role of data both within their organization and within social media, and understand the implications of the ubiquitous data they create forever. His talks focus on actions arising from this abundance of data, and on incentive design to get people to contribute data for their own benefit. This includes issues of data ownership, trade-offs in privacy, and the future of identity.
Andreas’ newest talk – The Future of Relationships – takes companies beyond the traditional transaction economy, rewriting the equations of the business to reflect the true value of the relationship with each customer and their network. He discusses emerging opportunities and new business models that are needed after the irreversible structural changes the Social Data Revolution has brought.
Andreas happily customizes his talk to suit the needs of clients. His talks are also spiced up with anecdotes from his time at Amazon.
Recent examples of talks include:
- The 6 C’s of Marketing
Andreas gives the audience an overview of the 3 original C’s: content, commerce and community, which shaped the last decade of business. He goes on to add the 3 C’s which will come to define the next ten years of business, context, conversation and connection.
The talk gives the audience an idea of what is important and what is becoming relevant in respect to consumers, data, and social data developments.
- The Art of Social Data
Andreas Weigend looks at the importance of social data (data created and shared). He delivers relevant and contemporary examples which help show companies how social data can help them improve business and achieve success. Specifically, Weigend takes a look at how social data is an important element in customer-centricity. Companies need to focus on their customers and their needs. He is able to provide examples of how amazon’s strategy changed from being company-centric to being customer-centric and the tremendous positive impact this had.
- Innovation Achieved Through Collaboration and Sharing
Many of the world’s largest corporations are not fully taking advantange of the innovative potential they possess. Andreas elaborates on the importance of data and effective sharing. By collaborating and making it easy to share information, ideas and technology within a firm or between a firm and its consumers, it is much easier to foster effective innovation.
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