Wayne Hemingway had a colorful upbringing and got interested in creativity, arts, and design from an early age. He has succeeded in the fashion world and with HemingwayDesign he and his wife are succeeding in the social design industry. Wayne does talks on housing, urban design, education and the creative sector and is frequently a host of creative industries related awards events.
In 1961 Wayne Hemingway was born in the typical seaside town, Morecambe. Maybe not the most appropriate surroundings for one of Britain’s most acclaimed designers, but then Wayne has never been very appropriate anyway.
Wayne’s earliest memories are of his mum and Nan dressing him up as Elvis, a Beatle or Tarzan and being paraded up and down Morecambe pier (evidence available!) or being held aloft in a wrestling ring by his Red Indian father, Billy Two Rivers. These early child-modeling stints went some way towards influencing the youth who was forever experimenting with styles and cultures and reinventing himself whenever the next big “thing” came along.
In 1979 Hemingway went on to undertake another “inappropriate” move for a future fashion designer by gaining a Degree in Geography and Town Planning at University College, London.
The move that sealed Wayne’s fate was taken to fuel funds for the band that he then played in (he says that he’s burned the evidence but we know where it is!). One day he decided to empty his wardrobe and that of his childhood sweetheart (now wife Gerardine) and took the contents to sell on Camden Market. Suddenly dawned the realization that money could be made from fashion.
With Gerardine, Wayne built Red or Dead into a label that received global acclaim resulting in winning the prestigious British Fashion Council’s Streetstyle Designer of the Year Award for an unprecedented 3 consecutive years in 1996, 1997 and 1998.
After 21 consecutive seasons on the catwalk at London Fashion Week, Wayne and Gerardine sold Red or Dead in a multi million cash sale.
In 1999, having sold Red or Dead they set up HemingwayDesign, which specializes in affordable and social design. The highest profile project is, The Staiths South Bank, a 800 property mass market housing project on Tyneside for Taylor Wimpey Homes where HemingwayDesign are involved from the master planning, the architecture through to the landscaping and marketing of this groundbreaking project. Over 500 homes are now lived in and The Staiths has won a series of high profile awards including Housing Design Awards (best large project).
HemingwayDesign is now a multi-disciplinary design agency led by two generations of the Hemingway family and a wider team of talented designers.
HemingwayDesign’s other projects have included the highly acclaimed new club for the Institute of Directors on Pall Mall, IOD at 123, consultancies, The 4 Walls range of wall coverings for Graham and Brown, Technology,”Wet”, a tile range for British Ceramic Tiles and product , packaging and graphic design.(Current and recent clients include Coca Cola, John Lewis Partnership, B & Q, Sainsbury’s, Sky TV, Sony, The Royal Mail,CafeDirect, Hush Puppies, Antler, G Plan and The Caravan Club). A range of sustainable sheds and water butts (what are they shaped like?.you guessed it – bottoms!!)
Additionally HemingwayDesign curates a number of important festivals all over the country.
Wayne got an MBE in June 06 Queens Birthday List, is a Professor in The Built Environment Department of Northumbria University, a Doctor of Design at Wolverhampton, Lancaster and Stafford and a Fellow of Blackburn College (Just call him Prof Doc, Doc, Doc Wayne Hemingway MA, BSc Esquire).
He is a writer for architectural and housing publications as well as a judge of international design competitions including the regeneration of Byker in Newcastle and Salford in Greater Manchester and the Stirling Prize, Europan and a TV design commentator.
He does a bit of charity work for the likes of Noise Festival, The Princes Trust (where he was the inaugural Chairman of an initiative to enable disadvantaged young people to work within the fashion industry, Shelter, Oxfam and Traid.
Wayne does talks on housing, design, entrepreneurial & marketing subjects and his career history… the Red or Dead and the building of The Vintage Festival events and brand are truly remarkable stories.
Wayne also hosts conferences and awards ceremonies. He scrubs up well looks quite good in “black tie”.
KiosKiosK Wayne explores the contrasts and synergies between building Red or Dead in the 80s,before the internet and building the Vintage brand using social networking / digital marketing.
Housing and Urban Design and Architecture: over the past decade Hemingway Design have delivered a number of high profile and award winning affordable new build housing schemes, work on “turning round” some troubled estates and have extensive worldwide knowledge of great urban design and architecture. Wayne has been chairman of the “placemaking campaigning body” Building For Life (part of CABE, Commission for Architecture and the Built Environment) for the past 8 years.www.buildingforlife.org . He is a trustee board member of Design Council CABE .His views are political, often controversial, and as Hemingway Design works with some of Britain’s largest housebuilders, are from the “inside” of industry that has a significant impact on the economy and our well being.
Design: the story of being a designer for 30 years always goes down well with brands, businesses and educationalists. This talk encompasses roles as director of The British Fashion Council, to chair of housing body Building For Life and design body The South Coast Design Forum. There are dozens of funny and strange happenings during these 30 years!
A new story to tell is the story of Vintage, described by many as they most ambitious and coolest festival start up ever, the story of identifying an opportunity in the market, designing and delivering a summer festival for 50,000 people from scratch. The assembly of the team of designers, collaborators, bands, artists and designers, volunteers, the viral and street led campaign is an amazing and visually stunning story, full of disasters and triumphs. This is a modern tale about creating an internationally recognized brand and becoming a leading name in the competitive festival market in a matter of months and of the resulting product spin offs