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Boosting Event Attendance

Meeting professionals with years of experience in the industry have developed great tips and tricks to ensure boost event attendance. Here, we present you 5 tips that are useful for attracting and retaining attendants at your events.   Take full advantage of social media: To draw people in and encourage them to register for your […]

Meeting professionals with years of experience in the industry have developed great tips and tricks to ensure boost event attendance. Here, we present you 5 tips that are useful for attracting and retaining attendants at your events.

 

Take full advantage of social media:

To draw people in and encourage them to register for your event you need to make them aware of and interested in your event. The easiest way to do this is by being present and visible in the places where your potential attendants will see you. Social media is a great place to start. Using major platforms such as Facebook and Twitter will ensure you are present where your attendees are. Facebook allows you to create events, invite people. Facebook also offers a chance to create targeted ads. Twitter is a quick and easy way to share WOM buzz for your event. Get people talking about it, create an event hashtag and get the message out there. Other types of social media such as LinkedIn and Google+ may also be relevant (if you have a presence there and your targeted attendants are present).

When social media has been used in the recruitment phase, it is important to remain active and continue incorporating the various social media platforms throughout the event. Develop hashtags, encourage attendees to share content. Having attendants share live from the event might encourage others to attend the event next year. This is a great form of word-of-mouth marketing where people share your event with their friends.

Of course, the use of social media does require that your target audience is present there. You have to know your audience.

 

Enlist your speakers:

When you have spent time researching and finding the best speakers for your event, you may as well ask the speakers to help generate a buzz. Your speakers will want to be associated with a successful event and they can help make it successful.

 

Add Extracurricular Activities:

Something that will make your event attractive will be unique elements and extracurricular activities. If you add fun activities into the event schedule your attendants will stay focused during the meeting timeframe as they know there will be fun activities to look forward to. Activities such as wine tasting, exploration and spa trips are just a few examples of how you may entertain guests. Take advantage of what the location has to offer.

 

Provide Stellar Content:

Whether or not people decide to attend your event will be largely based on the content you offer. You have to make sure you are offering the greatest content. This will ensure people come to your event and that they come back next year. You have to provide the type of content that attendees came for, whether it be educational content or some other type of developmental support for your attendees. Keep focused on the main theme and desired outcome of your event. You cannot simply rely on entertainment and a flashy show.

 

Collect and Use Feedback:

After the event you should follow up with your attendees. Ask them what worked and what didn’t work. Strive for open-ended questions that will give you useful feedback and constructive criticism. Then make sure you listen to your feedback and make as many of the requested improvements as possible. Let them see that you respect their opinion and continuously strive to improve the event.

 

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