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Moran

Interview with Mike Moran

A-Speakers has interviewed keynote speaker, Mike Moran about his unique keynotes, digital marketing trends and professional use of social media. Read on below.

What is the message you hope people take away from your presentations? 

Digital marketing is full of new things that can be a bit overwhelming sometimes. But the most important thing that marketers need to know is that digital marketing is still marketing. You still need to know your targeted market segments, you must know what they want, and must develop a message that is relevant to them. If you do that, online or offlline, you’ll be successful. Sometimes when we do digital marketing, we make the mistake of focusing way more on the digital than the marketing. The marketing is always the point. Focusing only on the digital part is like riding the elevator for the music.

 

What is the feeling you would like people to take away? 

I want people to feel as though I have changed their lives. Wait–changed their lives for the better. (You almost tricked me there.) And they should feel that I am kind to animals and an all-around nice guy. And a snappy dresser. I am not actually any one of those things, but I would really like it if people thought I was.

 

How do you prepare for speaking engagements? 

I typically shower and get dressed, although not always. Lots of people practice their speeches over and over again, but I don’t. I like to use slides that let me say different things every time I use them because I can’t actually remember what I am supposed to say. I find that spending some time understanding the audience helps me pitch the message in a way that resonates. And I think the showering really helps.

 

What do you gain personally from being a public speaker? 

Not everyone knows this, but I get paid to do it. (I hope I haven’t shattered your illusions.)

 

What are the top three trends within the digital marketing field, that people should be aware of, and which you elaborate upon in your speeches? 

I hate answering these kinds of questions, because if you wait 10 minutes, there will be a new trend that comes along. To me, it isn’t important what the trends are. Don’t do anything just because all the cool kids are doing it. Instead, figure out what your business needs and do that. Just remember who the cool kids were in high school and ask yourself how well they are doing now. Don’t be trendy and cool. Do something radical, like making money.

 

How are your keynote presentations unique? 

One time I removed my pants, but those people really reacted badly and they didn’t invite me back.

 

Do you have any unique memorable moments in your speaking career? 

Once, the slide projector broke and I had to do my entire speech without referring to any slides. I’m Irish, so you can just wind me up and I can talk for 45 minutes, but the audience was dazzled because they thought this was so impressive. I’ve tried to destroy the slide projectors at my speeches ever since, but they always catch me first.

 

Can you give some examples as to how social media can be used professionally? 

Absolutely.

OH, you wanted me to list them. (Sorry.)

Most of you are waiting for me to say to blog, to use Facebook, and blah blah blah. But I won’t. (You can’t make me.) What you really need to do is to ask yourself what your purpose is in social media. Are you trying to be viewed as an expert? Then it makes sense to pour your expertise into a blog. Are you trying to find a job? LinkedIn might be your best friend. Are you trying to create brand awareness for a new software product? Demo it on YouTube. Every situation needs a different approach. Don’t settle for cookie cutter solutions (unless you are selling cookie cutters).

 

How much does humor factor into your keynotes and other speaking engagements? 

Not at all. I don’t find humor to ever be appropriate. I believe that humor is the sign of a speaker that just doesn’t know his stuff.

 

 Click here to see Mike Moran’s profile.

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