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Interview with Shawna Suckow

Shawna Suckow is an expert in customer behavior and technology and has been in the business for 20 years. Now, she travels the world to help businesses understand the dynamic ever-changing buyer landscape and adapt to future changes. Read her interview and learn what makes her unique and who her biggest inspiration is.

What advice do you have for someone who struggles to understand and adapt to change?

I saw a great quote just yesterday that sums it up perfectly: “Continuous improvement is better than delayed perfection.” – Anon. I think people sometimes struggle with change because they fear the unknown, and fear it won’t be ideal. I tell them to approach change in baby steps if they’re afraid, but definitaly move forward. Staying put, staying safe means staying stagnant while everything and everyone around you progresses.


Who or what inspires you most?

I love risk-takers like Elon Musk and Richard Branson. They leap first, and figure out how to land on the way down! Great progress comes with embracing risk and empowering those around you to come along for a great ride!


How do audiences gain from your keynote presentations?

My style is very conversational and my insider information on buyer behavior inspires people to try new things to prospect better, and to embrace authenticity. 


Do you have a favorite experience from your speaking career?

The first time I spoke in Cambodia, we had a “snowball fight” with crumbled-up pieces of paper. They had a blast, and each piece of paper had a question that later inspired great conversations. I feel like I brought a piece of snowy Minnesota (my home state) half-way around the world.


How are your keynote presentations unique?

 I’m the only sales speaker who spent over 20 years as a million-dollar buyer, so my insider information can’t be found anywhere else. I combine that with my down-to-earth, comfortable, conversational style. I’ve been told it’s like getting advice from a friend.


How much does humor factor into your keynotes and other speaking engagements?

I have to use humor – it’s part of who I am. I laugh at myself a lot, and share funny case studies all the time. Humor increases retention, which leads to change. 



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