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Interview with Anthony Stears

Anthony Stears, known by many as the Telephone Assassin, reveals tips and tricks from his sales techniques in his interview with A-Speakers. Read more below.

Can you give 3 tips for a successful cold call?

1. Research the person before you call and have a compelling reason for getting in touch.

2. Get permission to speak at the start of the call, rather than blurting out a “pitch” (this is called premature elaboration).

3. Take final responsibility for the next time you speak.


What do your Masterclasses look like?

Interactive half day workshops, covering all the principles around telephone etiquette, looking at call structures, perfecting your pitch, rapport building tactics, closely questions and much more.
From new starters to hardened sales professional, we usually focused on lead generation, account management and customer service.


Who or what inspires you most?

Hearing success stories from clients inspires me most. It’s lovely to hearing the excitement in people’s voices when they tell you all about a call which has led to a great opportunity.


What do you personally gain from being a public speaker?

A stage instead of a soap box. My mission is to get business talking again and stopping people from hiding behind their emails, website and social media. Every time I speak it elevates my profile and inspires more people to pick up the phone.


How much does humor factor into your speaking engagements?

My talks and workshops have be described as “entertrainment” as there is often a lot of laughter involved. Laughing at ourselves as we acknowledge our lazy habits, misled assumptions and “mind trash”, it’s important we use humour to help people to face their demons and make a change.


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