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Interview with Christer Holloman

Christer Holloman has worked with numerous businesses on social media strategy and frequently delivers talks on media and technology. Read his interview with A-Speakers below.

When and How did your interest in social media start?

Back in 2010 I was working for a division within The Daily Mail then called TDPG, now Zoopla Property Group, and I was asked to input on their social media strategy. During that process I realised that social media could redefine they way any business did business.

 

How do you see social media changing over the next few years?

The perception in the business community that social media is about outlets like Facebook and Twitter, but actually an approach to doing business. PwC has used an internal crowd souring platform the last 12 months to solicit input from consultants around the world to address client briefs. They are now talking about how they can package this as a new product and offer it to clients to use for themselves.

 

What types of clients have you worked with and helped through your keynotes?

Over the years I’ve met with 1000’s of business professionals in different industries, representing different departments, what unifies them is that technology and social is effecting every business professionals. The option is to ignore the impact of changes fuelled by technology innovations – or face it full on and learn as much about it as possible to discover how your business should respond to address it.

VISA invited me to address their key banking partners to talk about what consumer technology trends that are emerging and how that’s effecting their industry. The discussion served as inspiration for a whole day of activities focused around ensuring long term competitiveness.

ADP asked me to teach their senior sales executives on how to best use social media to source leads and close deals.

TARGETjobs invited me to talk to recruiters and senior HR managers about the changing behvaiours of the modern worker; attracting and retaining staff, mobile working, self actualisation, etc as driven by new technologies.

 

What types of events do you usually speak at?

Most frequently it’s a kick-off event of some sort, internally or externally, marking the beginning of a new quarter, a new product, new training program etc. In addition to that it’s usually larger trade shows, focusing on a special vertical like; Sales, HR, Technology, etc.

 

Can you talk about your latest book?

My new book is called The Social Media MBA in Practice (http://amzn.to/1cnWNlL) and the launch party was hosted by Google in London. It’s a sequel to my first book, The Social Media MBA, which became an Amazon bestseller in 2012. What makes this book unique is that it tells the story of one company embracing social media, each stop of the way told through the lens of a different company. In total there are 25 case studies each demonstrating the best business use of social media.

 

How do you work with clients to prepare your talks?

Usually we go on an initial call where the client explains the event, the format, audience, gives me context and outlines what they want to get from my session. We discuss some initial ideas and based on the discussion I go away and prepare a bespoke draft agenda. Either I email this to the client or we go on a 2nd call to discuss possible changes and agree the final outline. A week before the event I send the client the complete deck to give them a chance to once more review my presentation. If there is anything the clients wants to change we have plenty of time to do so during this week.

 

Learn more about Christer Holloman and his talks here!