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Frank Furness Speaker

Interview with Frank Furness

In this interview with A-Speakers, Frank Furness talks about sales, the effect of social media and his popular keynote talks. Read more below.

What is the message you hope people take away from your presentations?

That every organisation has three sales forces and that all three need to be in alignment to get the best results. The three sales forces are – the traditional sales force – the unrecognised sales force (everyone that thinks that they are not involved in sales) and the unseen sales force (using the power of the internet to build the brand and attract new clients).

 

What is the feeling you would like people to take away?

That everyone is involved in sales in one way or another.

 

How do you prepare for speaking engagements?

By speaking with the client beforehand and getting a real feel for the company, their challenges and what outcome they want from my presentation.

I also take a look at their website and tailor the presentation so that they get the most impact and results. I also try to get the right combination of humour, content and entertainment, so that the audience have a laugh, feel entertained, but take away some real tools and value that they can put into use straight away. My talks are very practical so that the delegates get value based not on theory, but real life.

 

What have you learnt from being a public speaker?

That I keep learning, my talk always has new content based on what is happening in the real world, especially social media as it changes constantly. I have also learned to be a master at marketing and selling myself.

 

How much does humor factor into your keynotes and other speaking engagements?

People loved to be entertained, so I always add humour to the presentations in the form of real life stories or videos and they always have relevance to the point that I am making.

 

What are the top three tips for maintaining a winning sales team?

Firstly, recruit the right people. Secondly, understand their goals and motivations Thirdly, give them the right training and rewards and recognition for a job well done. Sales people thrive on recognition.

 

How are your keynote presentations unique?

They are all practical, based on real life what is happening right now.

When I speak on social media sales, I speak from experience as I have 72 websites, 250 videos on my YouTube Channel with over 3 million views and have over 10,000 followers and subscribers on the various social networks.

On the traditional sales side, I am a director for an insurance company and actively involved with the recruitment, training and motivation of our sales force (part time).

Having spoken in 52 countries I also bring a global perspective, ideas and stories about what organisations are doing in other countries that are different, better and unique.

 

Do you have any unique memorable moments in your speaking career?

I have many memorable moments, but one that is really special was having been seen speaking in Dubai, I was hired to give presentation skills training to the Crown Prince of Abu Dhabi – His Highness Sheikh Mohammed Bin Amdan Bin Zayad Al Nahyan.

This was done at the Royal Palace in Abu Dhabi that you would only get entrance to if you were a Royal or a President or Prime Minister. This was really special, I was even treated to a meal of camel.

 

How does social media affect sales?

Massively, this is the easiest way to build your brand and get free exposure using article marketing and YouTube (the world’s second largest search engine), LinkedIn (how to reach up to 200,000 potential clients with one email), Twitter (how to get targeted audiences, follow your top clients and competitors) and Facebook effectively. You can also dominate Google using social media (try typing ‘Sales Technology Speaker’ in any country and see what comes up) I demonstrate low cost tools that save companies thousands on branding and marketing.

 

See Frank Furness’ Profile