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Interview with Geoff Burch

Learn more about business psychology, teamwork and the use of humor in our fascinating interview with keynote speaker, Geoff Burch. Read more below.

What is the message you hope people take away from your presentations?

WHAT I HOPE TO DO IS TO BRING NEW IDEAS, THOUGHTS AND TIPS, THAT MY AUDIENCE WOULD NOT HAVE THOUGHT OF BY THEMSELVES – OTHERWISE WHAT IS THE POINT OF HAVING AN OUTSIDE SPEAKER.  PEOPLE ARE LEARNING WHEN THEY ARE HAVING FUN AND SOMETIMES IT IS JUST A MATTER OF DELIVERING MY CLIENT’S MESSAGE IN A WAY THAT IS FUN AND EASY TO UNDERSTAND.

 

How do you prepare for speaking engagements?

TO PUT IT SIMPLY, METICULOUSLY!  I LIKE BRIEFING CALLS, A VISIT TO THE CLIENT’S WEBSITE, LITERATURE AND PUBLICATIONS.  I AM A BIT OBSESSIVE ABOUT CUSTOM BUILDING MY PRESENTATIONS FOR EACH INDIVIDUAL CLIENT, TO THE POINT THAT I EVEN WANT TO KNOW WHAT THEY DON’T WANT ME TO TALK ABOUT TO AVOID ANY PROBLEMS.

 

Who or what inspires you?

LENNY BRUCE, BECAUSE HE USED HUMOUR TO DELIVER NEW AND LIFE CHANGING THINKING TO HIS AUDIENCES.  HE USED HIS OBSERVATIONS OF THE WORLD AND THEN TURNED THEM INTO HUMEROUS ANECDOTES THAT CHANGED THE WORLD HE LIVED IN.

 

How are your keynote presentations unique?

EVERY ONE OF MY KEYNOTE PRESENTATIONS IS UNIQUE BECAUSE THEY ARE PREPARED FOR EACH SPECIFIC CLIENT.  FOR THIS REASON I DON’T USE POWERPOINT BUT I DO INTERRACT AND TUNE INTO MY AUDIENCE.

 

What are some tips for improving relationships with customers?

THE FIRST THING IS TO LISTEN TO THEM!  DON’T TREAT THEM TO ROBOT SPEECHES AND GENUINELY EMPOWER YOUR PEOPLE TO DELIVER THE CUSTOMERS’ EXPECTATIONS.

 

How does psychology factor into business?

PSYCHOLOGY IS ONE OF MY KEY TOOLS.  I AM THE SON OF A VIENNESE PSYCHIATRIST WHO TOLD ME THAT WITH THE CORRECT TOOLS YOU COULD PERSUADE ANYBODY TO DO ANYTHING – SOMETHING HE SEEMED TO BE ABLE TO DO WITH EASE AND IS A VERY VALUABLE SECRET TO SHARE WITH MY AUDIENCES.

 

How does humor factor into your presentations?

HUMOUR IS AT THE HEART OF EVERYTHING I DO BECAUSE IF A HUMEROUS MESSAGE CAN BE ATTACHED TO EVEN THE MOST IMPORTANT ISSUES IT BECOMES MEMORABLE.  AFTER ALL, YOU DON’T HAVE TO BE SOMBRE TO BE SERIOUS.

 

How do you define successful teamwork?

IT IS ALL ABOUT HAND-OFF.  I AM QUITE OPTIMISTIC ABOUT PEOPLE AND THINK THAT THEY CAN WORK HARD AND INTELLIGENTLY, ITS JUST WHEN THEY TRY TO HAND THEIR WORK OFF TO OTHER PEOPLE THAT TROUBLE STARTS.  THE EXAMPLE I USE IS, IF YOU HAD A ROMAN GALLEY SHIP AND PAID THE SUPERVISOR OF EACH SIDE OF ROWERS A BONUS, THE MORE EFFICIENT MANAGER WOULD BE ABLE TO MAKE HIS ROWERS ROW HARDER THAN THE OTHER.  RESULT?  THE SHIP GOES ROUND IN CIRCLES!

COLLABORATION WITH A SHARED OBJECTIVE ACROSS EVERY DEPARTMENT IS THE ONLY WAY.

 

Click here to learn more about Geoff Burch

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