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van Wulfen

Interview with Gijs van Wulfen

In the interview with A-Speakers Gijs van Wulfen presents his FORTH method. He provides guidelines and help for companies how to innovate effectively. Read on below.

What is your FORTH innovation method?

When you have a conservative corporate culture and you need to innovate, ordinary brainstorming often fails. That’s why we have developed FORTH. FORTH is a scientifically proven effective innovation methodology to structure the chaotic start of innovation. In a fixed period of 20 weeks you create business cases for new products, services or business models with an internal team. The methodology is depicted as an expedition in five phases: Full Steam Ahead, Observe & Learn, Raise Ideas, test ideas and Homecoming. Recent scientific research proves the methodology doubles the effectiveness of the innovation process compared to the regular processes.

How did your interest for talking about innovation arise?

As manager working in a company I was really frustrated by innovation, because in practice it’s so difficult to make it happen the right way. When I developed a solution to start innovation effectively I really want it to share with all the people who are experiencing the same. That’s why I started to write books and blogs. Once LInkedIn invited me as one of their Influencers I got a lot of speaking requests from all over the world and this how I became a public speaker on innovation.


Can you provide 3 tips how to start innovation?

My main advice is to start innovation by ideating new products and services in a structured way. Be sure to:

1. Connect your customers closely in the ideation process so you will ideate solutions which solve relevant problems for them or realize their dreams..
2. Work out your ideas into mini new business cases. These are concrete business plans per idea, which also cover the attractiveness of the idea and feasibility.
3. Include all relevant stakeholders in your innovation process to create maximum internal support.


What do you personally gain from being a public speaker?

I really enjoy being on stage because it’s a big privilege and pleasure to be able to inspire people to empower them to be more successful in innovation, as organizations who are successful in innovation are great places to work.


What kinds of clients have you worked with in the past?

The FORTH innovation methodology is used by organizations all over the world. Big companies like 3M in the United States or big organizations like the UNHCR in Africa are using FORTH. But also smaller industrial companies, service companies, government agencies or healthcare organizations are implementing the method. I lecture on – and train people in innovation all over the world.


Learn more about Gijs van Wulfen here!

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