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Interview with Harish Bijoor

Harish Bijoor shares some of his knowledge concerning branding and emphasizes the benefits of his keynote presentations. Read on below.

What is the most amazing experience you have had as a speaker?

Two really. One in Tokyo, when I have had an entire corporate group stand up and bow gracefully at the end of my Keynote. This was a keynote that resonated well with the post earthquake and Tsunami sentiment in Japan. It resonated well on the count of what i called “inclusive living” versus the “exclusive and heretic” life-style of the past. I have spoken in Japan on many occasions, and most of the time the Japanese audience has been very reserved in its reactions. This was my first big heart-warming experience in Japan!

A second good experience was when this young lady walked up to me in Istanbul after a presentation at a Retail Conference, and told me that she had come there to hear and see Pele the footballer, but was floored by my presentation instead. What followed was certainly an amazing experience for me, as she gave me a big hug and a kiss right out there off the stage, and I cherish both the hug and the kiss till this day! When people are spontaneous, they receive spontaneity.


How are your keynotes unique?

My keynotes are very interactive. They depend totally on a set of 93 plus theories I have developed, researched and distilled over the decades. Every one of these theories resonates with business as equally with life. That helps make a potent connect. And a second fact is the point that I don’t repeat what I use as examples. ‘Conference vultures’ who flit from conference to conference find that interesting, as I am an all new keynote presenter at every conference. I kill my examples and allegories conference after conference.


Do you have some predictions for India’s future as a market player?

India is due to emerge as the third biggest of them all economies. By 2020 we expect the US to be a 23 Trillion USD economy, followed by China at 17 Trillion USD and India at 7 Trillion USD. Yes, that’s a big gap between China and India, but India will still be the third biggest of them all economies.

In many ways India will be the crucible of all new consumer activity. This is a market no one can ignore. India boasts the second largest number of bellies and bladders in the world, amongst other body parts as well. This means that as many bellies, that much is the opportunity for  food players. As many bladders, that much the opportunity for  beverage players. India is a market that will offer opportunities to all. India’s consumer market will churn up innovation like never before.


What is one of the keys to understanding buyers – do the same rules apply in most countries?

Understanding buyers means understanding buying psyches. The world is indeed flat in many ways. However, regional differences add the tweak to new world markets such as India. Understanding India is a science in itself. A strong believe in market research that is not quantitative and qualitative alone, is important. A belief in holistic methods of market research helps.


What type of audience benefits most from your keynotes?

Two types really. Top management strategy drivers find my thinking unique and different. Even suited to their new needs. Innovation thinkers find me exciting and practical. Practitioners find me fun.


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