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Interview with Ian Cooper

Ian Cooper talks about some of the most amazing experiences he has had and his most popular keynote topics. Read on below.

Can you discuss your most recent book?

I was approached by the publishers of the Financial Times brand to write a book for them called – the ‘Financial Times Guide To Business Development: How To Win Profitable Customers and Clients’. It is aimed at entrepreneurs, business owners and managers at all levels who want practical, easy to understand tips and techniques on how to win more business. The most important thing about the book is that it is readable, light and entertaining and these are the reasons for its international success. The book mirrors my presenting style.


How has your entrepreneurial success impacted your keynote speeches?

This one is easy. My audiences can instantly ‘feel’ that I know what they are thinking and dealing with on a day-to-day basis. This helps massively in really connecting with them. They very quickly realize that I have been where they are and the anecdotal personal story telling style keeps them engaged.


What types of audiences benefit most from your keynotes?

Open minded, aspirational business people who are looking for a simple, common sense approach and a way of thinking that will trigger those … ‘that’s it moments’. My audiences enjoy my use of humour and entertaining pragmatism. I am particularly experienced in presenting to audiences from the ‘service’ sector.


What is the most unique experience you have had as a speaker or presenter?

I guess presenting to 350 people for an hour as a guest speaker on a cruise ship in a force 9 –11 storm stands out in my mind as quite an experience and challenge … although not one I would be wild about repeating!


What are some of the most important aspects of customer service?

How does the experience of dealing with a particular business or organization make someone ‘feel’? All the tools of customer service that I speak about … keeping promises, exceeding expectations, going the extra mile, building relationships with them etc. etc. etc. … ultimately all relate to trying to influence these feelings. Make them ‘feel’ good and they will come back again and again and tell others how good you are. Everything else is detail!


What are some of your most popular keynote topics?

I have spoken on many topics over the years, however here are a few of the most popular, which always great a great reaction, because they are very practical, anecdotal, informative, entertaining and observational:

The Common Sense Truths Of Business Development – An amusing look at how business often gets the basics wrong and what they should be doing, if they want to win more profitable customers and clients.

The Art of Conversation in Business and Life – Everyone has to mix and chat to do business. How we get on with others will often influence how successful we are! Here are the golden rules of ‘dos and don’ts’ presented in an entertaining way. This is great in semi social and business situations or at conferences, where delegates can immediately use the information by networking and chatting with others.

The Art of Asking For What You Want – Based on my very successful book ‘Just Ask’, which is published in over 30 countries. This is a lively, entertaining and potentially very profitable topic. Delegates will hear about the importance of ‘questions’ and how to get whatever they want, just by asking the right question in the right way.

Business Development for Law Firms – In addition to my general business and communications topics, I have a specialization in law firm marketing and business development. I am one of the most experienced specialists in this area in the world and often speak on this topic at public events for the legal sector or in house for legal firms.

Customer service – informative, entertaining and provocative stories and tips about the good, bad and the ugly when it comes to customer service.

How To Be A Time Master – a thought provoking and sideways look at getting control of your time and life.

Business development and entrepreneurship – peak personal performance and business development skills.

Converting telephone enquiries into profitable business – many businesses have used my special techniques and doubled their business.


Learn more about Ian Cooper here!

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