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Keynote topics in numbers

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2020-03-03

What time of year is motivational speakers the most popular, are women or men more interested in sales and what age groups are mostly into technology and digital culture? Our partners in SpeakersLoft have collected four years of data to examine keynote topics within the market. What time of year shows the most interest for speakers concerned with politics? Is entrepreneurship still a popular topic? And how many speakers consider themselves experts on management? Read on for some facts and numbers.

 

MOTIVATION
Increase in interest, popular mostly in February, March, August, September and October. 27 percent of the respondents considered themselves motivational speakers.

SALES
Stagnant interest and most sought after in March, April, June, July and September. 8 percent of the respondents describe themselves as experts on sales.

COMMUNICATION
Growing interest and most sought after in February, April, September and October. 18 percent of the respondents describe themselves as communication experts.

TECH AND DIGITALIZATION
Growing interest and most sought after in February, March, April, September and October. 19 percent of the respondents describe themselves as tech and digitalization experts.

POLITICS
Stagnant interest and most sought after in March, May, October and November. 9 percent of the respondents describe themselves as politics experts.

MEDIA AND MARKETING
Decreasing interest and most sought after in March, May, October and November. 21 percent of the respondents describe themselves as media and marketing experts.

MANAGEMENT
Growing interest and most sought after in January, March, April and October. 40 percent of the respondents describe themselves as management experts.

COOPERATION AND TEAMBUILDING
Growing interest and most sought after in February, March, September, October and November. 8 percent of the respondents describe themselves as cooperation and teambuilding experts.

ENTREPRENEURSHIP
Growing interest and most sought after in February, March, September, October and November. 11 percent of the respondents describe themselves as entrepreneurship experts.

HISTORY
Decrease in interest and most sought after in January and February. 15 percent of the respondents describe themselves as history experts.

NETWORKING
Decrease in interest and most sought after in February, March and April. 3 percent of the respondents describe themselves as networking experts.

HEALTH
Growing interest and most sought after in January, February, March, April, September and October. 3 percent of the respondents describe themselves as health experts.

CHILDREN AND YOUNG PEOPLE
Stagnant interest and most sought after in February, March, April and November. 8 percent of the respondents describe themselves as children and young people experts.

PERSONAL STORY
Decrease in interest and most sought after in February, March, May and October. 13 percent of the respondents describe themselves as personal story experts.

CULTURE
Decrease in interest and most sought after in March, September, October and November. 3 percent of the respondents describe themselves as culture experts.

MENTAL HEALTH
Stagnant interest and most sought after in February, April, September, October and November. 19 percent of the respondents describe themselves as mental health experts.

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