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Amy Lynch

Generations Researcher, Motivator, Author
Country: USA

Amy Lynch speaks from experience. She has built businesses, grown them and sold them. Along the way, she managed—and was managed by—4 different generations. She brings that hard-won insight along with been-there humor to every keynote. An entrepreneur, stand-up comic and former triathlete, Amy brings GEN IQ to life, helping brands and organizations build the Generational Intelligence essential in an age of acceleration.

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Amy Lynch pioneered the study of GEN IQ, a system of do-it-today strategies for leading, marketing and innovating during change and disruption. Amy’s clients apply her techniques and strategies in their businesses every day.  With her finger on the pulse of generational demographics and dynamics, Amy blends case studies, stories and cutting-edge research to deliver fresh perspectives on the constantly evolving generations in the workplace and in the marketplace.

Above all else, Amy is an advocate for every generation, believing that only by awakening and honing the gifts of all generations can we achieve the breakthrough innovation brands need to thrive today.

The founder of Generational Edge, and author of GEN IQ: Generational Intelligence for an Age of Disruption, Amy has spoken to 100s of groups from MTV and Mental Floss to Reynolds, J&J, State Farm, Boeing and the staff of the U.S. Senate. A regular contributor to Entrepreneur magazine, her work has been featured in The Washington Post, USA Today, Boston Globe, Wall Street Journal, Huffington Post and NBC Evening News, among others.
Amy holds an M.A. in literature, with an emphasis on cognitive theory. Starting her career as a curriculum designer she moved on to magazine editor and publisher. She has launched and sold publications, and is the recipient of Parents Media Awards and an Utne Alternative Media Award. She has received writer-in-residence grants from Ragdale Foundation, Hambidge Center and the HedgeBrook Foundation.

    Innovate with Generational Intelligence.


    How can you be nimble enough to thrive when everything keeps changing? Make innovation everybody’s job. Create a multi-generational culture that not only encourages innovation, but requires it. In this interactive session, Amy reveals the conditions that free each generation to take risks, push the limits and create the breakthrough solutions you need now.

    Attendees leave this session able to:

    • Compare and contrast the ways different generations define and approach innovation.
    • Delineate the reasons each generation may fall short regarding innovation.
    • Structure opportunities for input and collaboration—as well as for individual innovation.
    • Make ITO (innovation time out) part of your culture.
    • Create the conditions that free each generation to take risks, push the limits and create breakthrough solutions.


    Manage Like You Mean It.


    Young generations come to work with expectations unimaginable a few years ago. They respond to management in ways we don’t expect, unless we’ve figured out how to manage like we mean it. Like we mean for them to contribute, like we mean for them to stay.

    Participants leave this session able to

    • Define the Millennial mindset about work ethic.
    • Motivate Millennials by providing meaning and ongoing learning and challenge.
    • Facilitate the input and collaboration Millennials need in order to do their best work.
    • Structure schedules and hours in ways Millennials understand.
    • Enhance Millennial loyalty.


    Gen Z is Here, and They’re Not Who We Expected.


    Gen Z is entering the workplace at 4.5 million each year. Realistic, resourceful and resilient, they have not been coddled. For these digital natives, network thinking is a given, along with hands-on, DIY values. Zs are builders and fixers, a generation adept at hacking life. If they don’t have a solution, they find one. If they can’t find one, they make one. Don’t expect them to pursue traditional careers so much as forge their own paths. You’ll leave this interactive session with strategies for attracting, managing and communicating with this surprising generation.

    Attendees leave this session able to:

    • Describe the events and conditions that shaped this resourceful, realistic generation.
    • Predict Z’s likely reaction to organizational culture and policy.
    • Anticipate communication differences and problems between Z and other generations.
    • Create a management style that builds on Gen Z DIY values.


    Market with Generational Intelligence

    From Millennial and Gen X to Boomer and Gen Z, each generation listens for its trigger words and signature tone in your brand messaging. If they hear it, you’re in. If not, they look elsewhere. In this interactive session, Amy reveals the crucial values and surprising trends that drive brand relationship and brand loyalty for each generation in your multi-gen market.

    Attendees leave this session able to:

    • Win the trust of target generations by building the appropriate brand position as ally or authority.
    • Create messaging that leverages the underlying value—individuality, independence or impact—that garners response from each generation.
    • Anticipate and plan for generation-specific objections.
    • Define brand loyalty in the context of generational traits and behaviors.
    • Predict how emerging technologies, cultural trends and major events will impact generational relationships with your brand.
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