Amy Lynch

Speaker Amy Lynch Keynote Topics

What’s Your Gen IQ? 

Ready. Set. Disrupt. Are You Ready to Thrive?

Welcome to the perfect storm. The biggest demographic shift the workplace has ever seen collides with the Digital Revolution. This keynote reveals the critical role of Generational Intelligence–the combined brainpower of all age groups during times of accelerated change–and how to put it to work for you and your company.

Attendees leave this session able to:

• Predict and navigate disruption, rather than perpetually reacting to it.
• Leverage the essential strengths each generation brings to the task of innovation.
• Employ the trigger words and trigger tone each generation hears best, from brand new Gen Z to seen-it-all-before Boomers.
• Recognize and master the steps of Gen IQ:   Awareness, Curiosity and Flip Moments.

Market with Generational Intelligence.

From Millennial and Gen X to Boomer and Gen Z, each generation listens for its trigger words and signature tone in your brand messaging. If they hear it, you’re in. If not, they look elsewhere. In this interactive session, Amy reveals the crucial values and surprising trends that drive brand relationship and brand loyalty for each generation in your multi-gen market.

Participants leave this session able to

• Win the trust of target generations by building the appropriate brand position as ally or authority.
• Create messaging that leverages the underlying value—individuality, independence or impact—that garners response from each generation.
• Anticipate and plan for generation-specific objections.
• Define brand loyalty in the context of generational traits and behaviors.
• Predict how emerging technologies, cultural trends and major events will impact generational relationships with your brand.

Don’t Let Generational Conflict Kill Your Innovation.

Make Innovation Everybody’s Job. Drive Innovation with Gen IQ.

How can you be nimble enough to thrive when everything keeps changing? Make innovation everybody’s job. Create a multi-generational culture that not only encourages innovation, but requires it. In this interactive session, Amy reveals the conditions that free each generation to take risks, push the limits and create the breakthrough solutions you need now.

Attendees leave this session able to:

• Compare and contrast the ways different generations define and approach innovation.
• Delineate the reasons each generation may fall short regarding innovation.
• Structure opportunities for input and collaboration—as well as for individual innovation.
• Make ITO (innovation time out) part of your culture.
• Create the conditions that free each generation to take risks, push the limits and create breakthrough solutions.

Unlock Millennial Potential.

The Hard Costs of Generational Disengagement, and How to Get the Results Your Need from Your Young Workforce

Young generations come to work with expectations unimaginable a few years ago. They respond to management in ways we don’t expect, unless we’ve figured out how to manage like we mean it. Like we mean for them to contribute, like we mean for them to stay. When we do, this young, collaborative cohort contributes like no other.

Attendees leave this session able to:

• Define and appreciate the Millennial mindset about work ethic.
• Motivate young workers by providing purpose, challenge and ongoing learning.
• Facilitate the input and collaboration young gens need in order to do their best work.
• Structure schedules and hours in ways Millennials understand.
• Enhance loyalty.

The Disruption of Gen Z 

Gen Z is Here, and They Are Not Who We Expected.

Gen Z is entering the workplace at 4.5 million each year. Realistic, resourceful and resilient, they have not been coddled. For these digital natives, network thinking is a given, along with hands-on, DIY values. Zs are builders and fixers, a generation adept at hacking life. If they don’t have a solution, they find one. If they can’t find one, they make one. Don’t expect them to pursue traditional careers so much as forge their own paths–and that means you’ll have to learn to manage differently! This interactive session supplies strategies for attracting, managing and communicating with this surprising generation.

Attendees leave this session able to:

• Describe the events and conditions that shaped this resourceful, realistic generation.
• Predict Z’s likely reaction to organizational culture and policy.
• Anticipate communication differences and problems between Z and other generations.
• Create a management style that builds on Gen Z DIY values.

Elections 2018

Forget Political Parties. The Real Story is Generations.

Get ready for a once-in-a-lifetime power shift. The 2018 elections signal the end of a Boomer-dominated Congress and the rise of younger generations who reject politics as usual. If Gen X wins a majority in the House this year, they will push for efficiency. Forget right and left, liberal and conservative. Just get it done.

Meanwhile, 76 million Millennials make up the midterm’s biggest potential block of voters—and most identify as independents. Add 16 million Gen Zs of voting age, and you’ve got a juggernaut at the polls. What do they want? It’s complicated. Millennials lean populist, while Zs are fiscal conservatives but social libertarians. Neither will vote a party line, but they will flock to causes.

How will all this affect business, and your business in particular?

Amy brings eye-opening demographic research to this interactive session as she reveals likely industry impact of the upcoming elections. With divisions and dissatisfaction running high this year, the elections will be fascinating to watch—especially if you know how to track the generations in play.