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Generations researcher and motivator recognized as The founder of Generational Edge, and author of GEN IQ
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"Amy did an OUTSTANDING job in presenting the workshop materials. Here content was great and she was very engaging!! We received a number of very positive comments from participants."
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The keynote speaker Amy Lynch pioneered the study of GEN IQ, a system of do-it-today strategies for leading, marketing and innovating during change and disruption. Amy’s clients apply her techniques and strategies in their businesses every day. With her finger on the pulse of generational demographics and dynamics, Amy blends case studies, stories and cutting-edge research to deliver fresh perspectives on the constantly evolving generations in the workplace and in the marketplace.
Above all else, Amy is an advocate for every generation, believing that only by awakening and honing the gifts of all generations one can achieve the breakthrough innovation brands necessary to thrive today.
The founder of Generational Edge, and author of GEN IQ: Generational Intelligence for an Age of Disruption, our speaker Amy Lynch has delivered to hundreds of groups from MTV and Mental Floss to Reynolds, J&J, State Farm, Boeing and the staff of the U.S. Senate. A regular contributor to Entrepreneur magazine, her work has been featured in The Washington Post, USA Today, Boston Globe, Wall Street Journal, Huffington Post and NBC Evening News, among others.
Amy Lynch holds an M.A. in literature, with an emphasis on cognitive theory. Starting her career as a curriculum designer she moved on to magazine editor and publisher. She has launched and sold publications, and is the recipient of Parents Media Awards and an Utne Alternative Media Award.
Having outstanding achievements, our keynote speaker Amy Lynch has received writer-in-residence grants from Ragdale Foundation, Hambidge Center and the HedgeBrook Foundation.
See keynotes with Amy LynchKeynote by Speaker Amy Lynch
Ready. Set. Disrupt. Are You Ready to Thrive?
Welcome to the perfect storm. The biggest demographic shift the workplace has ever seen collides with the Digital Revolution. This keynote reveals the critical role of Generational Intelligence–the combined brainpower of all age groups during times of accelerated change–and how to put it to work for you and your company.
Attendees leave this session able to:
Keynote by Speaker Amy Lynch
From Millennial and Gen X to Boomer and Gen Z, each generation listens for its trigger words and signature tone in your brand messaging. If they hear it, you’re in. If not, they look elsewhere. In this interactive session, Amy reveals the crucial values and surprising trends that drive brand relationship and brand loyalty for each generation in your multi-gen market.
Participants leave this session able to
Keynote by Speaker Amy Lynch
Make Innovation Everybody’s Job. Drive Innovation with Gen IQ.
How can you be nimble enough to thrive when everything keeps changing? Make innovation everybody’s job. Create a multi-generational culture that not only encourages innovation, but requires it. In this interactive session, Amy reveals the conditions that free each generation to take risks, push the limits and create the breakthrough solutions you need now.
Attendees leave this session able to:
Keynote by Speaker Amy Lynch
The Hard Costs of Generational Disengagement, and How to Get the Results Your Need from Your Young Workforce
Young generations come to work with expectations unimaginable a few years ago. They respond to management in ways we don’t expect, unless we’ve figured out how to manage like we mean it. Like we mean for them to contribute, like we mean for them to stay. When we do, this young, collaborative cohort contributes like no other.
Attendees leave this session able to:
Keynote by Speaker Amy Lynch
Gen Z is Here, and They Are Not Who We Expected.
Gen Z is entering the workplace at 4.5 million each year. Realistic, resourceful and resilient, they have not been coddled. For these digital natives, network thinking is a given, along with hands-on, DIY values. Zs are builders and fixers, a generation adept at hacking life. If they don’t have a solution, they find one. If they can’t find one, they make one. Don’t expect them to pursue traditional careers so much as forge their own paths–and that means you’ll have to learn to manage differently! This interactive session supplies strategies for attracting, managing and communicating with this surprising generation.
Attendees leave this session able to:
Keynote by Speaker Amy Lynch
Forget Political Parties. The Real Story is Generations.
Get ready for a once-in-a-lifetime power shift. The 2018 elections signal the end of a Boomer-dominated Congress and the rise of younger generations who reject politics as usual. If Gen X wins a majority in the House this year, they will push for efficiency. Forget right and left, liberal and conservative. Just get it done.
Meanwhile, 76 million Millennials make up the midterm’s biggest potential block of voters—and most identify as independents. Add 16 million Gen Zs of voting age, and you’ve got a juggernaut at the polls. What do they want? It’s complicated. Millennials lean populist, while Zs are fiscal conservatives but social libertarians. Neither will vote a party line, but they will flock to causes.
How will all this affect business, and your business in particular?
Amy brings eye-opening demographic research to this interactive session as she reveals likely industry impact of the upcoming elections. With divisions and dissatisfaction running high this year, the elections will be fascinating to watch—especially if you know how to track the generations in play.
Click on the video to get a foretaste of a keynote by Amy Lynch
Amy did an OUTSTANDING job in presenting the workshop materials. Here content was great and she was very engaging!! We received a number of very positive comments from participants.
Al Cornish
What is the message you hope people take away from your presentations?
The BIG message that I hope audiences take away every time is that no generation is right or wrong, better or worse—just different! I want Baby Boomers, Gen Xers and Millennials ALL to leave my presentation feeling GOOD about their skills and contributions and GOOD about the gifts other generations bring to the organization, too!
What has been your favorite experience as a keynote speaker?
So many experiences have been terrific! After one keynote, a woman came up to me and said, “I was never going to hire another Millennial, but I’m better now,” as if she had recovered from some kind of disease! Many times, audience members have said, “I not only understand my team better, I understand my children now.” That NEVER gets old. It’s always touching.
One of my favorite speeches was to the staffers of the US Senate. The room was divided into idealistic Millennials and pragmatic, skeptical Generation Xers. At one point when I asked for comments, a Millennial stood up and looked around and said with absolute sincerity, “Hey, you Xers are not such losers after all.”
Why is it important to take generational differences into account in the workplace?
It’s critical to take generational differences into account because we DO communicate differently, work differently and solve problems differently. If we don’t know what those differences are and how to deal with them, we are doomed to be frustrated and inefficient. We miss out on supportive relationships, innovation and the gratification of shared successes (which is what gets us up in the morning to go to work!)
Who or what inspires you most?
Risk. I am profoundly inspired by people who take the risk of reaching across a generational divide to connect with a people very different from themselves. I’m inspired by Baby Boomers who learn new technology so they can manage off-site teams. I’m inspired by busy Generation X managers who want to-the-point discussions, yet find time to talk with Baby Boomers who need face-to-face meetings. I’m inspired by the many clients I work with who speak the truth to each other in the workplace, even while respecting our generational differences.
How would you describe the millennial generation?
Millennials are collaborative, innovative, confident and FAST. No, SUPERFAST. They talk fast, they grok websites instantly, and they process ideas at the speed of light. Add one more word: idealistic. They want big-picture purpose. Save the planet, build better cars or create ways people can spend time with their families, and Millennials buy in. They flock to companies where they can feel like paid volunteers, joining because they make a difference.
How did you get involved with multi-generational research?
About 15 years ago, I was researching how various cultural trends affect adolescents. The research led me to launch a national newsletter about parenting adolescents, and that led to a job as an editor and researcher at American Girl. After a few years, the young people I’d been researching began entering the workplace and working with other generations. Naturally, I trailed along with my research—and never looked back. I cannot imagine anything any more interesting than watching the generations “discover” each other!
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