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Storyteller and author helping her clients and audiences improve their storytelling skills in engaging keynotes
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About Annette
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Annette founded Group Process Consulting in 1996 after a ten year career in international business. She followed her degree in marketing from Louisiana State University in 1983 with a Masters Degree in social psychology and adult education at North Carolina State University.
After founding GPC Annette initially delivered training and facilitation to stimulate dialogue and overcome turf wars. In 1998, Annette designed a course to teach storytelling via the Office of Personnel Management’s leadership training for United States Government executives. This course resulted in her books on storytelling. Annette continues to provide leadership training, keynote speeches, and workshops covering the subjects of all her books.
Annette Simmons has written four very successful books including The Story Factor (Basic Books, 2006) named as one of The 100 Best Business Books of All Time (Penguin, 2009). She also wrote Whoever Tells the Best Story Wins (AMACOM, 2008), A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work (AMACOM, 1997).
A guest on talk radio and web podcasts, she has been quoted in Fortune, Working Woman, Harvard Business Review, The Chicago Tribune, Washington Post, and dozens of other respected publications. In addition to English her books have been published in Spanish, Portuguese, Chinese, Taiwanese, Japanese, Norwegian, Korean, Swedish and German.
See keynotes with Annette SimmonsKeynote by Speaker Annette Simmons
Keynote by Speaker Annette Simmons
Keynote by Speaker Annette Simmons
What types of talks are you typically asked to give?
Often I deliver the keynote for a conference or for larger conferences a general session keynote. When an event has breakout sessions, I offer to do a short workshop after the keynote for those people who want more information or talk in person.
I also offer a half or one day workshop for groups from 15 to 250. Several times I’ve taught storytelling to 250 +/- people facilitate for practice sessions so each individual gets personal attention
How did you become a public speaker?
Early in my career, I found if I could just give a presentation I had an excellent chance of closing a deal or beginning a project. I had a knack for it. In 1998, American Management Association selected my first book, “Territorial Games,” as the free gift for membership renewal. Suddenly 40,000 of my books were in circulation. I spoke at several conferences and found I loved the simultaneous goals of teaching and entertaining.
What type of audience benefits most from your keynotes?
The beauty of teaching storytelling is that it will improve all communication. I’ve worked with patient safety officers, global marketing teams, and software designers. I like to work with people who think storytelling is too hard to do, or too soft to be measured. I also enjoy turning apathy into action.
There is a lot of leverage when people learn how to intervene at the level of our common humanity. Humans all need a story to make meaning and we all need to know where to draw territorial lines. Because I’ve worked internationally for two decades, culturally diverse cultures recognize my experience in the examples I give and the stories I tell.
How do you work with clients when preparing for a keynote?
In addition to a client’s audience’s demographics and job descriptions I like to invest in a few personal phone calls to collect stories unique to my audience. I usually discover hidden questions, good stories, and a little jargon to make my speech more relevant.
Which issues do you cover in your talk about Territorial Games?
The beginning validates that humans have a primal desire to control their environment. A sense of control over our lives is a major ingredient to happiness. We discuss how unexamined control needs can get out of hand and find some comic relief talking about the ten games “other people” play escalating into ego battles, information hoarding, even misdirection in an effort to control “territory.”
Humor about those “other people” who play these games begins to create audience awareness that everyone – including themselves – play games. When we unconsciously hoard information, protect relationships, or control access to decision processes other’s return in kind. Building a “no fault” theory makes it save to re-examine past behaviors and build awareness that changes future behaviors. We then review ways to bring down the walls, cross territorial boundaries, and build better connections. This speech sequentially reduces defenses, provides insight, and embeds new more collaborative behaviors for future interactions.
What is your most popular keynote?
The Story Factor is the most popular. Interest in storytelling has exploded since I published the first edition of “The Story Factor” in 2001. Because I was one of the first people to call attention to the value of storytelling, people realize I have a lot of experience to share about how stories can transform communication.
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