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Bill Roedy

travels from UK

Branding Expert and Businessman

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Keynote speaker Bill Roedy is the man behind MTV becoming an international success and the world’s largest network. He helped push forward a strategy of localisation which gave autonomy and embraced the diversity of local operations. In addition to this he is very involved in CSR and issues which pertain to the younger generation. Bill is a talented businessman and a great keynote speaker.

Bill Roedy is a dedicated internationalist and devoted music lover. He was the architect behind MTV Networks International’s (MTVNI) successful localisation model which gave the local operations freedom to embrace both commercial and artistic autonomy, whilst finding the right balance between local and international content. It is this pioneering strategy of respecting and reflecting audience diversity through local language, music and fashion that has led to MTV Networks’ rapid global expansion – throughout Asia-Pacific, Europe, Africa, the Middle East and Latin America.

Bill Roedy has helped make MTVNI the largest network in the world. By developing and launching hundreds of channels, starting with MTV Europe in 1989. He and his team have built a global operation that now includes over 172 locally programmed and operated TV channels outside the US in more than 162 countries in 33 languages, reaching a potential audience of two billion people.

In addition to his success with localisation and expansion, Bill has been active in a wide range of corporate social responsibility issues, most notably global health. He has also targeted issues and concerns that directly impact young people’s lives.

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    Speaker Bill Roedy Keynote Topics

    • Branding and communications
    • Leadership
    • Teamwork
    • Brand development
    • Corporate Social Responsibility
    • Anecdotal on his own life and experiences
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Keynote topics with Bill Roedy