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Successful business owner and entrepreneur are among some of keynote speaker Bruce Alan Johnson’s many talents and he is widely renowned in his field, where he is able to enlighten others on entrepreneurism, communication and leadership. He will be able to inspire companies and organizations on how to embrace change and develop their international perspective.
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Mr. Johnson has run his own businesses worldwide since 1985. He helps clients to tackle international problems effectively and affordably. He solves communications problems between private worldwide corporate clients and sovereign governments and universities, guides companies in matters of international thinking, communications, market development, and special finance (countertrade); and undertakes discreet investigations for clients worldwide. Several companies have adopted his models for international business development thinking. He has created more than US$330 million in financial engineering and countertrade programmes to enable hard-currency-deficient countries to purchase goods and services from Western suppliers without adding to national debt.
He relocated to South Africa full time in 1999 and, among other services, taught entrepreneurism for ten years. He also won government approval for Eli Lilly’s miracle diabetes drug, ActosTM, after two official rejections by the South African government. His intervention was driven by the fact that hundreds of thousands of young South Africans die needlessly every year from undiagnosed and untreated Type 2 diabetes. He has also served as special advisor to the Minister of Transport, the Minister of Correctional Services, one Chief Whip, and the Foreign Relations Committee of the South African Parliament.
Mr. Johnson has taught in several countries as adjunct professor. He is a veteran of the US Air, and has travelled in 76 countries over his career. He has lived in Europe, Turkey, and Africa. He is fluent in German, Russian, Spanish, Afrikaans, and Turkish; conversant in French, Bulgarian, and Swahili. Some of his former positions include Senior Fellow for he Hudson Institute (a leading world think tank); Vice President of Worldwide Affairs for Hill & Knowlton (the world’s largest public communications firm); Director of Business Development for ITT Telecommunications; Director of International Marketing & Operations for Schlumberger’s data communications division, Rixon (a leading French petro-technology firm); and Manager of International Marketing for RACAL (the British electronics and telecommunications conglomerate). He has served as a director on the board of the Washington International Trade Association.
Formerly international editor for a leading radio publication, QST, Mr. Johnson writes regularly for newspapers and journals around the world. His writings (1,350 articles and reviews in five languages over the past 35 years) have appeared in more than 78 countries, most recently in Readers Digest, The Freeman, Telecommunications, and the Wall Street Journal. He has been a guest and keynote speaker in more than 25 countries, and on several radio and television programs in North America, Europe, and South Africa, most recently on NBC’s Today show and South Africa’s Third Degree. Mr. Johnson has served as a delegate for the U.S. Government in global telecommunications conferences in Nairobi and Geneva; as a White House Speaker for the President’s Commission for the Bicentennial of the U.S. Constitution; as special advisor to the President of the Republic of Bulgaria, the Hon. Dr. Zhelyu Zhelev; and was nominated in 1992 by Inc. magazine as Entrepreneur of the Year.
Mr Johnson is co-author of a book with Baj Associates Vice President R. William Ayres on how organizations and companies can choose the right people for overseas roles: Carry A Chicken in Your Lap—Or Whatever it Takes to Globalize Your Business (NY: St Martins, 2010).
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