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David Weinberger

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Marketing Guru and Strategic Marketing Consultant

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Keynote speaker David Weinberger has been called a "marketing guru" by the Wall Street Journal. David Weinberger's status as our foremost (and most entertaining!) interpreter of technology's impact on business and society continues to grow. His new book, Too Big to Know, explains the change in knowledge from content to networks, and how business can benefit ... or be left behind.

Marketing guru and strategic marketing consultant

David Weinberger’s status as our foremost (and most entertaining!) interpreter of technology’s impact on business and society continues to grow. His new book, Too Big to Know, explains the change in knowledge from content to networks, and how business can benefit … or be left behind. He is a senior researcher at Harvard’s Berkman Center for Internet & Society, and co-directs Harvard’s Library Innovation Lab. He is also a Franklin Fellow at the U.S. State Department.

David Weinberger has been called a “marketing guru” by the Wall Street Journal, he is co-author of the influential bestseller The Cluetrain Manifesto (1999), and author of the critically acclaimed book Small Pieces Loosely Joined (2002), a highly original and accessible reflection on the human impact of the internet. His 2007 book, Everything Is Miscellaneous: The Power of the New Digital Disorder, reveals new principles for taking advantage of the onrushing flood of information in order to help us pull ourselves together now that we’ve blown ourselves to bits.

David addresses the key elements of an information and technology revolution that impacts how we organize our businesses, increases our customers’ new-found control of the information they touch, and challenges the core concepts of who and what we trust.

Dr. Weinberger began his career in the late ’70s teaching philosophy at New Jersey’s Stockton State College for five years. (He has a Ph.D. in philosophy from the University of Toronto.) During this time he maintained his steady freelance writing of humor, reviews and intellectual and academic articles, publishing in places as diverse as The New York Times, Harvard Business Review, Smithsonian, Alfred Hitchcock’s Mystery Magazine and TV Guide.

In 1985, he became a junior marketing guy at Interleaf, an innovative start-up with new ideas on how to create and structure documents. At Interleaf he helped launch the industry’s first document management system and its first electronic document publishing system, years ahead of the Web. He left Interleaf after 8 years, as VP of Strategic Marketing.

He founded the one-person strategic marketing company, Evident Marketing, in 1994 and within two years counted among his clients a wide variety of companies, including RR Donnelley, Intuit, Sun Microsystems, Esther Dyson’s Release 1.0 and CSC Index.

In late 1995, he joined Open Text as VP of Strategic Marketing because he saw an opportunity to help shape the way intranets are used. As part of the senior management team, Dr. Weinberger helped Open Text move from one of the first Web search engine companies (the engine behind Yahoo!) to market- and thought-leadership in Web-based collaborative software.

After helping to take Open Text public in 1996, Dr. Weinberger returned to consulting, writing and speaking, helping to found a couple of dot-coms, and serving on industry and company boards. In 2000, Perseus published The Cluetrain Manifesto, of which is is a co-author. It became a national best-seller.

During the 2004 presidential campaign, he was Senior Internet Advisor to the Howard Dean campaign, consulting on Internet policy and in 2004 he was made a Fellow at Harvard’s prestigious Berkman Institute for Internet & Society.

Dr. Weinberger has been writing and publishing in national magazines for over 25 years. He has been a technical columnist for a computer magazine, a humor columnist for Oregon’s largest newspaper, and a gag writer for Woody Allen’s comic strip for seven years. He has been published frequently in Harvard Business Review, Wired, and other journals, and has been a frequent commentator on National Public Radio and a cited expert in a wide array of prestigious newspapers and journals.

See keynotes with David Weinberger

    Keynote by Speaker David Weinberger

    Internet Exceptionalism: How Different is the Web, Really?

    • After beginning with a simple, clarifying explanation of what the Internet actually is, in this highly customizable talk, we can look at the claims that markets are now in charge (true), that social networks will bring down tyrants (false), that Google is making us stupid (false), that books and newspapers are dead (pretty much true), and that the the Internet cannot be stopped (false).

     

    Keynote by Speaker David Weinberger

    Knowing a World Where Everyone Disagrees. About Everything.

    • Stay on the Net long enough and you will learn one clear lesson: We will never ever agree about anything.
    • And when you think about it, we never have.
    • Somewhere, someone in the world disagrees with even the most basic and obvious things you believe.
    • Entire cultures look at the world differently.
    • No amount of evidence or arguing will convince everyone of anything.
    • That was always the case, but now the Internet makes that fact of life unavoidable.

     

    Keynote by Speaker David Weinberger

    Web 2.0: The Myth and the Meaning

    • The term “Web 2.0” entered our vocabulary so quickly because we were eager to find a way to acknowledge the Web’s rapid evolution.
    • But it’s important to separate the myth from the reality, and then – even more crucially – we should recognize what the truth about Web 2.0 means for business and culture.
    • In this presentation, David Weinberger goes far beyond the usual chatter about Web 2.0, and exposes its deepest meaning for our business and our lives.

     

    Keynote by Speaker David Weinberger

    Everything is Miscellaneous – The Power of the New Digital Disorder

    • For thousands of years, we’ve organized our ideas the same way we’ve organized our laundry, separating them into neat piles.
    • In the digital age, this unnecessary limitation keeps companies from getting maximum value from their knowledge, and frustrates customers.
    • In this talk we look at the four new principles of organization and how businesses are learning that they do best if they include every piece of information they can find and allow their customers to organize the information the way that works for them.

     

    Keynote by Speaker David Weinberger

    The War against Customers – What marketing can – and must – learn from the new connectedness

    • For a hundred years, marketing has been waging war against customers. It’s time for a cease-fire.
    • The fundamental fact of marketing is that you’re trying to get an unwilling customer to do something they don’t want to do.
    • That’s why customers want to flee when they sense they’re being marketed to. But suppose waging war against our customers — “targeting” them via “strategies” “tactics” — isn’t such a good idea? And suppose customers simply won’t stand for it any more?
    • The answer isn’t to personalize and do 1:1 marketing.
    • That’s like switching from aerial bombardment to sending out hit squads. No, we need to change the basic model of marketing that pits companies against their customers.
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Keynote topics with David Weinberger