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Your reputation is your most important asset and risk. Keynote speaker Deon Binneman understands reputation, how it is built, sustained or destroyed and how it needs to be protected and repaired.
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Respected business leaders such as Warren Buffett speak about the importance of reputation, as did ancient philosophers such as Socrates. So, does it really matter? Yes, it does and keynote speaker Deon Binneman can prove it! Not only is a favorable reputation a company, country, city, industry, profession or person’s most important asset, it is also its greatest and most fragile risk as it can also too easily be destroyed. For the past 22 years, “Your Reputation Matters” has been Deon Binneman’s slogan, his business, mission and passion – he speaks, provides advice, facilitates learning, challenges, consults, coaches and assists management and individuals on how to manage and protect this most valuable asset.
He has facilitated and spoken at more than 125 conferences in 17 countries including the Global Conference of the IIA (Institute of Internal Auditors) and the world’s largest conference on Sustainable Investment. Binneman was invited back by popular demand on four occasions to the Southern African conferences of the Institute of Internal Auditors.
In 2016 his Reputation Risk presentation at the IIA conference drew more than 600 delegates and he also spoke about the Auditing of Stakeholder Management. Deon Binneman is an experienced and multiskilled management training facilitator who has led seminars on a wide variety of management training subjects such as Stakeholder Reputation and Relationship Management at GIBS (Gordon Institute of Business Science). He has taught professionals how to market their services and consultancies for more than twenty years now.
Binneman has provided insight and advice on a wide range of corporate reputation and crisis management matters including life safety crises, recalls, reputation risk and stakeholder issues. Some of these big scaled projects included providing strategic advice to Statistics SA during the 2011 South African Census (The count of more than 53 million citizens) before, during and after the project; providing strategic advice and crisis plan simulation training for ATNS – Air Traffic Navigation Services during the Soccer World Cup – which was South Africa’s biggest sporting tournament to date (same scale as the Olympics); training AIG SA Brokers in Product Recall Management and providing strategic advice to SA’s largest telecommunications company Vodacom on how to both develop and embed a reputation risk profile dimension into their Enterprise Wide Risk Management system.
Binneman’s more than thirty years of experience include PR and strategic communications, training and development, public affairs, organisational development, health and safety consulting as well as entrepreneurial development and Professional Services marketing. Prior to his 21 years solo career, he worked as an OD (Organizational Development) Consultant for a large retail group and as a Corporate Affairs and Training Adviser to small businesses as well. he served for six years in the South African Medical Services (Armed Forces) as a medical instructor and management support staff member at a variety of locations, such as the Institute for Aviation Medicine.
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