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Learn to WOW your target customers


Donald Cooper

travels from Canada

Thought leader in international management and business helping organisations achieve extraordinary outcomes

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About Donald

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Keynote speaker Donald Cooper a bottom-line business management and marketing speaker and coach. He helps to WOW target customers and shows  businesses and business people how to make the most out of themselves. Drawing from real-life experience, Donald Cooper delivers extraordinary engaging talks and inspires his audiences.

Donald Cooper MBA CSP HoF is a thought-leader in management. He works with business owners and managers in over 40 industries around the world, who want to achieve extraordinary outcomes. Referring to Donald Cooper, in order for businesses to be successful they must have customer value, effective promotion, top-performing teams, vision clarity and future action plans. If the business leaders, are not clear about these 5 things, who else could possibly be?

It is Donald Cooper’s mission to deliver the best results and help businesses to be successful in their target area. He claims that all leaders need to understand the math of profitability and then have the courage to charge what is needed to for the value that is offered. Donald Cooper can effectively support clients who are looking for help and necessary tools to improve their performance.

An entrepreneur himself, Donald Cooper spent 18 years at Cooper Canada, the successful family business, Canadian Brand icon and world’s leading maker of hockey equipment. At the age 43 Donald left the family business to do something less corporate, reinventing himself as an award-winning retailer. In just 3 years he fundamentally redefined the customer experience, for which he received 7 Awards of Excellence for marketing, service and business innovation.

On stage Donald Cooper is charismatic and authentic, he is a hands-on coach with credible and practical messages. All of his presentations focus on the three key areas management and leadership, marketing and customer service as well as creating top-performing teams. All speeches are researched and tailored to the client’s opportunities, challenges and desired outcomes.

See keynotes with Donald Cooper

    Keynotes by Speaker Donald Cooper

    Management and Leadership titles:

    1. Accelerate your business…how to sell more, manage smarter, grow your bottom line…and have a life!
    2. Vision Critical…how to define your future, grow your business and improve your bottom line!
    3. Myths, Lies & Management…7 simple truths that will transform your business and grow your bottom line!
    4. The 90-Minute MBA…10 things you absolutely need to know to ‘own’ your customers, manage your business and grow your bottom line!
    5. Winning the Talent War…the 8 essential steps to attracting, leading & keeping a top-performing team!
    6. The ‘straight goods’ on profitability…everything you never knew that’s killing your bottom line!
    7. Innovation & Disruption…how to lead your market, frustrate your competitors and grow your bottom line!
    8. The Adventure of Change…how to innovate, thrive and succeed in a fast-changing and turbulent world!
    9. Succession Planning & Exit Strategies…preparing your business and yourself for the most significant financial event in your entire life!


    Keynotes by Speaker Donald Cooper

    Marketing and ‘customer value, service & experience’ titles:

    1. Owning Customers for Life…the ‘straight goods’ on how to create, deliver and communicate compelling customer value, service and experiences!
    2. Be Extraordinary…or Be Eliminated…the simple truth about how to amaze your customers, frustrate your competitors and grow your bottom line!
    3. Creating a Winning Brand…winning the battle for market differentiation, customer ownership and improved profitability!
    4. From ordinary to extraordinary…10 gutsy things you can do, right now, to ‘grab’ your customers and grow your bottom line!   Note: This program is specifically for retailers.

Customer loyalty is not dead...

stop complaining and do the work.

Business people keep complaining that there’s no such thing as customer loyalty any more….and they’re wrong. The truth is that people are desperately searching for products, services, experiences and businesses to be loyal to in every part of their business and their personal lives. To change suppliers of anything from haircuts to heavy equipment is stressful and disruptive and we’d rather find one supplier that we can trust, and stick with them.  

You could read books two inches thick on the subject of ‘customer loyalty’ but here’s all you really need to know. “People are loyal to what’s best for them…or what they assume is best for them.”   That’s it.  So, honestly, are you the best for your target customers?  Are you the ‘wise choice’?  

If you’re not experiencing the degree of loyalty that you’d like in either your business or your personal life, it’s for one of two simple reasons…

Reason #1:  You are currently not ‘best’ for anyone.  You’re not the ‘wise choice’.  Stop whining that people are different today, take responsibility for the problem and do the work. Understand who your target customers are and what life’s really like for them. Then, create compelling value and extraordinary experiences that will ‘grab’ those customers, clearly differentiate you from your competitors, make you ‘famous’…and grow your bottom line. Think WOW…think ‘amazing’…think of what’s never been done before.  Remember, mediocrity is no longer an option.

Reason #2:  The 2nd possibility is that you actually are ‘best’ for a particular group of customers but, so far, you’ve done a lousy job of communicating all of your value to those specific people.   Once again, you have work to do. Generally, when you’re delivering compelling value, compelling communication should be easy.

What will you do to more effectively communicate your compelling value story to your specific target customers?  And how will you encourage customers and key influencers to tell your story through word of mouth and social media?  There’s no point in being the best if you’re also the best-kept secret.

Everything we do communicates, so make sure that everything that your target customers see, hear or experience about you communicates your clear and compelling value and brand message.  We are what we communicate.

So, customer loyalty is not dead. Stop whining, create innovative and compelling value and then effectively communicate that in everything you do.  What will you do, starting right now, to be the ‘wise choice’ for your target customers…and to make sure they know that?

Picture Info:

License: Creative Commons 3 – CC BY-SA 3.0

Creator attribution: Nick Youngson – link to – http://nyphotographic.com/

Effective coaches & managers do 10 things well...

How do you stack up?

Coaching in sports and coaching in business have many similarities. Below are the top 10 things that great coaches do well. For each of these, in the appropriate box, honestly rate your business coaching performance on a scale of 1 to 10…with 10 being excellent.  Then, total your score out of 100 and see how you stack up.

 1.  Effective coaches are passionate about winning and committed to doing the work required to make that happen.

☐ Are you passionate about winning and committed to doing the work?

 2.  Effective coaches put together a winning team.  They recruit players with both the skill and the attitude to get the job done.  They know that one ‘toxic’ player can wreck the entire team.

☐ Have you put together a winning team with the talent, skills and the attitude to get the job done?

 3.  They assign each player a specific position with specific responsibilities, based on their talent, skill and experience. Then they reassign positions when their original decision isn’t working.

☐ Do your ‘players’ have specific assignments and responsibilities and, if it isn’t working out, do you reassign them to another position for which they may be better suited?

 4.  Effective coaches study the competition to understand their strengths, weaknesses and vulnerabilities.

☐ Do you know who your competitors are, what they do well and where they’re most vulnerable?

 5.  Based on their competitive analysis, they create a winning ‘Game Plan’.  Then, they communicate that Plan to everybody on the team. 

☐ Does your business have a winning ‘Game Plan’, in the marketplace and internally, and does everyone on your team know what it is, what their specific role is, and why that role is important?

 6.  Coaches constantly teach the skills and reinforce the attitudes needed to win.  “Training” and practice don’t just take place at the beginning of the season.  They go on every week. 

☐ Are you constantly training and coaching your staff to improve their knowledge and skills…and do you constantly reinforce and live the attitudes needed to win in your business?

 7.  Effective coaches inspire extraordinary effort.  They have the ability, through their words and their example to “fire up the team”. 

☐ Do you have the ability to “fire up your team” through your words and your actions?

 8.  Effective coaches “send in” the odd play, but mostly they make sure that they have the right players in the right position, that each player knows their assignment…and then they let them play the game. They know that “sending in plays” all the time destroys the team’s confidence and takes away their initiative. 

☐ Are you constantly “sending in plays” and micro-managing your team, or are you building a great team and letting them play?

 9.  Effective coaches keep stats to measure both individual and team performance.  They know who’s contributing and who’s letting the team down.

☐ Are you measuring performance? Do you know who’s performing and who’s not performing in your business?

 10.  Finally, effective coaches hold players accountable. They reward exceptional players with bonuses and they discipline or trade those who don’t don’t perform, or who hurt the morale or effectiveness of the team.

☐ Do you hold people accountable in your business?  Do you reward excellence and deal quickly and effectively with non-performers?

So, there you have it…10 key things that great coaches do well. How did you rate on each element and what was your total score? What does this tell you about where you need to focus your time and attention to be a more effective leader?

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Keynote topics with Donald Cooper