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Drew Boyd

Corporate Innovation Expert and Thought Leader
Country: USA

Drew Boyd is a recognized authority, thought leader, educator and practitioner in the fields of persuasion, innovation and social media. He spent much of his career with Johnson & Johnson as an expert in marketing, mergers and international development. Drew Boyd teaches effective new ways to innovate. He teaches us Systematic Inventive Thinking that enables us to see our products in entirely new ways.

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Corporate Innovation Expert and Thought Leader

Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. He is a recognized authority, thought leader, educator, and practitioner in the fields of innovation, persuasion, and social media. He is the Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.

Boyd spent seventeen years with Johnson & Johnson in marketing, mergers & acquisitions, and international development. He founded and directed J&J’s acclaimed Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd’s focus was on raising competencies in the areas of strategic marketing, market management, and new product innovation. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.

Boyd graduated from the United States Air Force Academy in 1976 with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago.

He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.

    How to break the fixedness that holds us back from seeing new possibilities

    Drew Boyd teaches us Systematic Inventive Thinking that enables us to see our products and services in entirely new and different ways.

    How to be two-way innovators

    We invest substantially in innovation consultants and methods, but we don’t seem to get any better at innovation. Drew Boyd leads us through a life-changing experience to a new, effective way to innovate.

    How to organize and lead innovation teams

    As leaders, we want our organizations to be more innovative, but we struggle with how to make it happen. Drew Boyd shows the way.

    How to embed innovation into the corporate cult

    By applying these innovative patterns, everyone in the firm can learn to innovate on demand. In turn, the organization will grow, change and prosper. Drawing from 17 years’ experience at Johnson & Johnson, Boyd shares insights and methods that create personal and organizational success through innovation. He shows innovation strategies and thought processes that ensure the ability to innovate is sustained through organizational change.

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