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Unforgettable stories and infectious humor ­­­from a colorful show business background


Ed Brodow

travels from USA

Expert negotiator helping individuals and businesses develop persuasion and negotiation skills which lead to success

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About Ed

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Keynote speaker Ed Brodow is an expert negotiator. On numerous occasions his skills and presentations have helped individuals and businesses develop and enhance persuasion and negotiation skills which lead to greater success. His passion and charisma are infectious and help drive home his message and negotiation tools which are useful for all types of audiences. This is why Ed Brodow’s keynote speeches are incredibly popular all over the world.

The King of Negotiators

Ed Brodow is often referred to as the world’s top spokesman on the art of negotiation. SEC Chairman Harvey Pitt dubbed Ed the “King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. Ed is the bestselling author of seven books including the business classic Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals.

Ed has enthralled more than 1,000 audiences in Paris, Milan, Athens, Madrid, Frankfurt, Tokyo, Singapore, Bangkok, Sao Paulo, Bogota, Nairobi, Montreal, Washington, and New York with his high-energy delivery, infectious humor, and practical ideas on the art of negotiation. His client list includes many of the world’s most prominent organizations, notably Microsoft, Goldman Sachs, Starbucks, Learjet, Raytheon, AT&T, Hyatt, McKinsey, Ahold Delhaize, Johnson & Johnson, The Gap, Ritz-Carlton Hotels, Revlon, Zurich Insurance, British Aerospace, Google, Exxon Mobil, the IRS, and the Pentagon.

A nationally recognized television personality, Ed Brodow has appeared as negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. Followed by hidden TV cameras in New York, Boston, and San Francisco, Ed proved to American consumers that they have the power to negotiate better deals in department stores and retail malls. His innovative negotiating strategies have been showcased in The Washington Post, Los Angeles Times, Wall Street Journal, The Globe and Mail, Entrepreneur, Business Week, Smart Money, Forbes, and Selling Power.

For more than two decades, Ed’s acclaimed Negotiation Boot Camp® Seminars have set the standard for “how to make a deal” in Corporate America. His concept of negotiation consciousness has helped thousands of business executives apply critical thinking to their decision-making process.

A true “Renaissance Man,” Ed has been a Fortune 500 sales executive (IBM, Litton), US Marine Corps officer, novelist, and Screen Actors Guild member with starring film roles opposite Jessica Lange, Ron Howard, and Christopher Reeve.

Cambridge University Press in the UK selected Ed’s signature “Meatball Sandwich” story as the paradigm for excellent story telling, acclaiming his talent for setting the scene, creating drama, involving the audience, establishing credibility, delivering the punchline, and linking to the theme of the presentation.

When you book Ed Brodow as your Keynote Speaker, you are ensuring that your audience will be in the right frame of mind to maximize their experience of your meeting or convention. Your audience will be:

– Inspired by Ed’s practical content and helpful ideas – derived from his vast business experience and complemented by his standing as negotiation expert, television personality, and bestselling author.

– Charmed by Ed’s charismatic stage presence, unforgettable stories, and infectious humor ­­­– derived from his colorful show business background.

– Impressed with Ed’s extensive customization – he cares enough to do his homework about your group and your industry.

See keynotes with Ed Brodow

    Keynote by Speaker Ed Brodow 

    Let’s Make a Deal

    Audiences relate to this topic because in today’s challenging business climate, the ability to negotiate can make the difference between success and failure. That’s why Ed Brodow’s entertaining and informative negotiation keynote is always SRO: Standing Room Only. His message is that you can overcome the current economic malaise and outpace your competition by utilizing core negotiation techniques, such as aiming high, challenging negative assumptions, and improving listening skills. Ed’s stories — exciting, funny, and to the point — provide the dynamic pacing. Audiences love how Ed relates his talk to their unique issues. Ed’s practical ideas, high energy, and humorous anecdotes will create an upbeat rhythm for your meeting or convention.


    Keynote by Speaker Ed Brodow

    Critical Thinking

    When more than 400 senior HR professionals were asked to name the most important skill their employees will need in the next five years, critical thinking ranked the highest. In this exciting new keynote, negotiation expert Ed Brodow explains how your organization can import critical thinking to improve all areas of the organization. Benefits of critical thinking: it helps maintain effective leadership, promotes creativity, improves team performance, and enables people of diverse backgrounds to work together. Critical thinking forces managers and employees to look at a situation and weigh all possible solutions before coming up with a final answer.


    Keynote by Speaker Ed Brodow

    Sales Negotiation: More is Better

    When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren’t afraid to say no. Your sales force will stop discounting after they hear Ed’s entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be “More Is Better!”


    Keynote by Speaker Ed Brodow

    The Human’s Guide to Win-Win Negotiating

    Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, primates, Ed Brodow’s entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side’s perspective and explore options for mutual satisfaction. According to Ed’s bestselling book, Negotiation Boot Camp: “If both sides feel satisfied, everything is possible.” Your audience will love it when Ed challenges them to decide: “Are you a chimp or are you a bonobo?”


    Keynote by Speaker Ed Brodow

    Optimism Is Everything

    In this inspirational keynote, Ed Brodow draws on time-tested principles of negotiation to prove that the only guaranteed way to be successful is to expect to succeed. “Successful negotiators are optimists,” he wrote in his bestselling book, Negotiation Boot Camp. For two decades, Ed’s Fortune 500 clients have learned the five pillars of optimism: aiming high, maintaining negotiation consciousness, exuding the Confidence Mystique, carrying on an affectionate inner dialogue, and being willing to walk away. Companies that make it to the top are led by optimists who expect to out-do the competition and grow the business in spite of economic setbacks and other factors that have nothing to do with getting the job done.


    Keynote by Speaker Ed Brodow

    Life Balance

    Ed Brodow debunks the myths of success as he shows your audience how to lead a more personally fulfilling life. Based on his best selling book, Beating the Success Trap (HarperCollins), Ed argues that balancing the competing aspects of your life is more important than money, fame, status, and power. With insight, humor, and self-revelation, he challenges our toxic definition of success: Instead of envying people who have more money or fame, create a balanced lifestyle that fits your own temperament and preferences. In this increasingly complicated world, success is the result of taking risks, maintaining a sense of balance, and being true to yourself. Your audience will walk away feeling more excited about their jobs and their lives.


    Keynote by Speaker Ed Brodow

    Acting Techniques for Executives

    Ed Brodow applies Hollywood acting skills to give business executives greater command over presentations and business meetings. He demonstrates how to convert nervousness into energy, tell an exciting story, and hold the audience in the palm of your hand. A veteran member of Screen Actors Guild, Ed has appeared on film with Jessica Lange, Ron Howard, and Christopher Reeve. This talk originated when several of Ed’s clients begged him to share his crowd-pleasing presentation techniques.


Interview with Ed Brodow

What is the message you hope people take away from your presentations?

My Life Balance keynotes reassure the audience that they can enjoy their own personal version of success, which is no small accomplishment in our complex world. And I emphasize the word “enjoy” because that ought to be the goal of success, as opposed to reaching for external goals such as wealth, fame, or power. Success is really an inner state of mind and will be different for each of us.

My Optimism keynotes inspire the audience to create a positive state of being in which all things are possible. My Negotiation keynotes, however, are not about hope. They are about empowering the audience to get their needs met in business and in life. People need permission to say “This is what I need” from this job, this contract, this relationship.

How are your keynotes unique?

I bring together the three crucial elements of a powerful keynote. First is content. My keynotes are loaded with important information that can help people to survive on this planet. Second is platform skills. In this area I am unique because of my background as a film and theater actor, which enables me to engage my audiences with urgency and intimacy. Third is relevance. Each of my presentations is thoroughly customized to address the needs of the audience.

Who or what is your biggest source of inspiration?

My hero is the late Joseph Campbell, a philosopher whose ideas about how to live are closely in sync with my own. He spoke about “finding your bliss,” a magnificent concept that has guided my career and life. Campbell, an expert on comparative mythology, also inspired me as a writer of fiction. He understood the generic concepts of story. George Lucas borrowed Campbell’s concept of the “hero” in the Star Wars movies.

Are negotiation skills in any way more important during this time of crisis?

They are more important than ever before. Of particular urgency is making good use of what we now call “win-win” negotiation, a simple concept that can take us from confrontation to collaboration. In the past, if you and I disagreed about something we argued and fought over it. A better approach is to treat each other as partners and work together to find a mutually acceptable solution.

Why do you stress optimism as a crucial factor for success?

Experience has impressed upon me that in order to succeed at anything, you have to approach the task at hand with optimism. When you expect to succeed, it becomes a self-fulfilling prophecy. The opposite is also true. If you expect failure, that is what you will get. Yet this simple philosophy is often ignored to people’s detriment. I stress the five pillars of optimism: aiming high, maintaining Negotiation Consciousness, exuding the Confidence Mystique, carrying on an affectionate inner dialogue, and being willing to walk away if you don’t get what you want.

How does humor play a part in your keynote presentations?

I have always been a strong proponent of humor, regardless of the gravity of the situation. Humor allows us to step back and reevaluate ourselves. In a keynote, I enjoy keeping my audience slightly off-balance and one way I accomplish that is by injecting humor at unexpected times. The audience will always take away more from my presentation when they participate in the humorous aspects of my subject.

See keynotes with Ed Brodow
Non-binding request for Ed Brodow

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Keynote topics with Ed Brodow