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Geoffrey Moore

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Leading Business Advisor, Best-Selling Author, Managing Director at TCG Advisors, and a venture partner at MDV

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Our keynote speaker Geoffrey Moore is a best-selling author, a highly regarded dynamic public speaker and Managing Director at TCG Advisors and a venture partner at MDV. Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work.

Managing Director, Geoffrey Moore Consulting

Geoffrey Moore is an author, speaker and advisor as well as a venture partner at Mohr Davidow Ventures (MDV).  Recognized as a leading business advisor, Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and on developing mental models to support his advisory practice. With this intent in mind he has written his newest book to be published by HarperCollins in September of 2011: Escape Velocity: Free Your Company’s Future from the Pull of the Past, the result of his years of experience working with large enterprises in his role as a Managing Director at TCG Advisors.  Recognized as well for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he also serves as an advisor to MDV portfolio companies by drawing upon best practices derived from his extensive experience working with technology startups over the last two decades.

Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life’s work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line and Dealing with Darwin are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, he integrates a speaking practice with his advisory work.

He is a founder of both The Chasm Group and TCG Advisors. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He holds a bachelor’s degree in literature from Stanford University and a doctorate in literature from the University of Washington.

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    Keynote by Speaker Geoffrey Moore 

    Chasms, Bowling Alleys, Tornadoes, and Main Street: Marketing High Tech in the 21st Century

    • Drawing on his best-selling books, Crossing the Chasm and Inside the Tornado, Moore traces the path markets take through the Technology Adoption Life Cycle and explains what vendors must do to succeed at each stage.
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    Keynote by Speaker Geoffrey Moore

    Darwin and the Demon: Innovating Within Established Enterprises

    • Caught between the Darwinistic forces of globalization and commoditization, and the demon of corporate inertia, established enterprises are increasingly challenged to innovate. Moore leverages his life cycle models to outline a broad range of innovation strategies and align them with a category’s current stage of market development.
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    Keynote by Speaker Geoffrey Moore

    Core vs. Context: Reallocating Resources for Competitive Advantage

    • When processes no longer result in marketplace differentiation, they go from being core to context, but all too many continue to consume the bulk of an enterprise’s resources. Building on the material in his most recent best seller, Living on the Fault Line, Moore explains how the resulting decline in revenues and margins can be overcome through aggressive resource reallocation and human capital renewal.
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    Keynote by Speaker Geoffrey Moore

    Five Stages of Marketing Maturity: Where is Your Organization?

    • Based on twenty-five years of marketing experience in the high-tech sector, Moore lays out his Marketing Maturity Model, tracing the evolution of a start-up’s marketing from a nice home page to global domination. Along the way he gives audience members a complete set of diagnostics to see where their organization fits in the progression and what elements they might want to focus on next.

     

    Geoffrey Moore covers several other topics. Please contact us for more details. 

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AirPR - The New PR: The Science Behind What Works (Geoffrey Moore Keynote)

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