Geoffrey Moore

Keynote by Speaker Geoffrey Moore 

Chasms, Bowling Alleys, Tornadoes, and Main Street: Marketing High Tech in the 21st Century

• Drawing on his best-selling books, Crossing the Chasm and Inside the Tornado, Moore traces the path markets take through the Technology Adoption Life Cycle and explains what vendors must do to succeed at each stage.

Keynote by Speaker Geoffrey Moore

Darwin and the Demon: Innovating Within Established Enterprises

• Caught between the Darwinistic forces of globalization and commoditization, and the demon of corporate inertia, established enterprises are increasingly challenged to innovate. Moore leverages his life cycle models to outline a broad range of innovation strategies and align them with a category’s current stage of market development.

Keynote by Speaker Geoffrey Moore

Core vs. Context: Reallocating Resources for Competitive Advantage

• When processes no longer result in marketplace differentiation, they go from being core to context, but all too many continue to consume the bulk of an enterprise’s resources. Building on the material in his most recent best seller, Living on the Fault Line, Moore explains how the resulting decline in revenues and margins can be overcome through aggressive resource reallocation and human capital renewal.

Keynote by Speaker Geoffrey Moore

Five Stages of Marketing Maturity: Where is Your Organization?

• Based on twenty-five years of marketing experience in the high-tech sector, Moore lays out his Marketing Maturity Model, tracing the evolution of a start-up’s marketing from a nice home page to global domination. Along the way he gives audience members a complete set of diagnostics to see where their organization fits in the progression and what elements they might want to focus on next.

Geoffrey Moore covers several other topics. Please contact us for more details.