Gregg Lederman

Keynote by Speaker Gregg Lederman

Engaged Employees Outbehave the Competition

Turn employees into brand ambassadors who will strengthen your work culture and delight your customers. Brand Integrity’s Achieving Brand Integrity® process helps companies peel back the onion to uncover the proprietary behaviors and experiences that differentiate the brand (work culture) in the minds of customers, employees, and the marketplace. In this session, participants are introduced to the Five Brand Integrity Dimensions that serve as the foundation for building a visible and powerful brand for any organization. When operationalized through employee behaviors, the dimensions dramatically impact and enhance the work culture and drive consistently good, more profitable customer experiences.

Leaders attending this session will walk away knowing, how to research and then define your company’s brand to set behavioral expectations that, when executed, will lead to more profitable experiences. They will also learn optimal ways to communicate the brand by integrating it into critical employee performance systems including:

• Hiring and on-boarding of new employees
• Customer experience delivery
• Strategic, peer-to-peer employee engagement programs
• Performance assessment and evaluation systems

Keynote by Speaker Gregg Lederman

Design the Perfect Customer Experience

Develop nonnegotiable behaviors and experiences that drive profitable customer relationships

Every customer (internal or external) goes through a series of typical touch-points with your company. At each touchpoint, customers interact with your people, products, and/or services in ways that lead them to have a good, bad, or indifferent experience. The best way to ensure more valuable and profitable customer relationships is to thoughtfully design the experience, train employees on how to do it, and ensure accountability throughout your company.

Leaders attending this session will walk away knowing:

• How to strategically lay out customer experience touch-point
• How to design the customer experience around key processes and nonnegotiable behaviors
• Ways to engage and motivate employees to consistently outbehave the competition by delivering outstanding customer experiences

Keynote by Speaker Gregg Lederman

Being a Trusted Leader™

Build trust with 3 behaviors in 90 days!

A manager cannot optimize his/her ability to lead others without examining the critical behaviors that make them a good leader (or a not so good leader). In today’s fast paced, resource constrained work environment poor leadership skills are exposed and when not improved, cause cultural challenges that drain the payroll and diminish the customer experience. Being a Trusted Leader™ takes participants on a journey to discovering and defining specific actions that will help them earn greater trust and achieve results for their company.

Leaders attending this session will walk away knowing:

• Their natural tendencies as a leader and their not so natural behavioral areas to focus on to become a more effective leader
• The costs associated with poor behavior and the benefits of behavior change
• How to personalize their own brand of leadership and define specific behaviors to be accountable for
• How to organize an actionable plan to ensure focus and results

Keynote by Speaker Gregg Lederman

Design a Sales Experience to Win in Any Economy

Design the sales experience that makes customers want to buy! People buy from people they like. What are you or your sales team doing in your sales process/approach to ensure the delivery of a customer-focused experience? Imagine the profit impact when employees (salespeople) are engaged to learn about, practice (perfect), and consistently demonstrate the nonnegotiable behaviors and experiences that make customers want to buy and buy more often.
In this presentation, salespeople are introduced to the Brand Integrity Buying Experience Cycle™—a behavior-based framework for designing a profitable sales experience that drives dramatic improvements in customer engagement and loyalty. Participants attending this session will learn how to:

• Better define their target customers and the outcomes they want most
• Design a relationship-building sales experience that increases revenue
• Capture, share, and measure best practices enabling the replication of top-performing sales professionals

Keynote by Speaker Gregg Lederman

Replicate Your Best Employees

Use strategic, performance-based recognition to drive productivity, loyalty, and sales

How engaged are your employees in executing the business strategies critical to driving results? Unfortunately, nearly 60 percent of employees do not believe their company’s mission and strategies are translated in ways that are meaningful to their job. This disconnect might be contributing to the more than 50 percent of employees who admit wasting time at work because they feel bored, unchallenged, unappreciated, or anxious about the economy.

You can put these dollars back into your business—and improve employee engagement, customer loyalty, and sales—by using recognition as a strategic tool. This presentation will shatter your perception of recognition in the workplace by showing how companies like yours use recognition in an innovative way that effectively aligns company goals with employee behaviors and consistently engages workers to recognize, share, and repeat the best practices that deliver the most meaningful results.

Participants attending this session will learn how to:

• Evaluate the effectiveness of their company’s current efforts for communicating values and objectives and recognizing employees
• Design a strategic recognition program that integrates their company’s mission, values, and objectives to promote consistent behaviors
• Use recognition to continually engage, educate, motivate, and coach employees on the behaviors that can be done to drive success
• Capture and share successes that over time will help turn best practices into common practices, celebrate everyone’s contributions, and keep employees engaged