John C. Havens

Keynote by Speaker John Havens

Augmented Reality & Virtual Advertising:

The Rise of Virtual Advertising and the Future of Consumer Communications

• Google’s Project Glass and Microsoft’s Kinect both feature technologies that let users see digital/virtual data covering an image from the real world. Meaning, in essence, they can place messages or ads directly in front of the eyes of your customers or employees.  While Augmented Reality (AR), the technology behind these products, is relatively new, multiple global brands including Qualcomm, AT&T, Ericsson, IBM, BMW and more are using this new form of visual communication to capture the hearts and eyeballs of customers.
• Keynote speaker John Havens is a recognized expert in the field of Augmented Reality along with the privacy and advertising ramifications of where this technology will lead as a widespread form of communications. Based on his Mashable article, Who Owns the Advertising Space in an Augmented Reality World, this presentation will provide case studies to audiences about companies using this technology, why AR is such a seminal game changer in the advertising world, and how companies and organizations can plan for the future around this culture-shaping form of communication.

Keynote by Speaker John Havens

Big Data & Emerging Technology:

How Big Data Can Make Us Happier and Healthier

• Trends like Quantified Self (QS) are coming to the forefront of consumer’s consciousness, with tools like fitbit helping people measure everything from their weight to their sleep, sex patterns, and general health.  The industries around QS are booming – health, insurance, sports, and apps are growing at an alarming rate.  The trend of Big Data is also exploding, with brands hurrying to understand how to best analyze the massive amounts of information about their organizations and customers and how to best provide insights around what they’ve learned.
• Based on his recent Mashable article on the topic, this presentation will help you learn about the rise of QS and Big Data, and why it’s essential for every company to learn how people are measuring their actions and the immediate repercussions this has on your business.  Tracking consumer behavior has become easier than ever, but companies must utilize Big Data with a sensitivity to privacy and permissions to best learn how to create lasting relationships with customers.  Learn about the massive importance of these trends, and how to analyze their growth with the how-to oriented insights that John will present.

Keynote by Speaker John Havens

Well Being & Happiness:

Well-Being in the Modern Workplace – How Emerging Media and Happiness will Affect Your Bottom Line

• The study of happiness is exploding – the United Nations has issues its first World Happiness Report, and countries all around the world like Bhutan, the UK, and China are issuing reports based on hundreds of thousands of interviews from people describing what makes them happy and why.
• These trends of studying well being – the science and economics of happiness – have entered the workforce. More and more research is proving that employees who are happy, who feel a sense of meaning and purpose at their work, are more productive and valuable for their employers. Based on his Mashable article (and upcoming book from Tarcher/Penguin), The Value of a Happiness Economy, keynote speaker John Havens will teach you why the global trend of analyzing well being is so critical for employers to understand, and how they can utilize existing tools to measure and improve their employee’s happiness.