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Dr. Leonard Berry is a distinguished professor in Marketing and Humanities in Medicine. He has been honored on numerous occasions and he is the founder of Texas A&M’s Center for Retailing Studies. Dr. Berry’s talks focus on healthcare, performance, and management. He has the experience, knowledge and skills to deliver captivating keynotes on current and exciting topics.
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Dr. Leonard L. Berry is a Distinguished Professor of Marketing, and holds the M.B. Zale Chair in Retailing and Marketing Leadership at the Mays Business School at Texas A&M University. Dr. Berry is also Professor of Humanities in Medicine at the College of Medicine at The Texas A&M University System Health Science Center. He was one of two Texas A&M faculty members honored at the University’s commencement ceremony in May 2008 by being named a Presidential Professor for Teaching Excellence. He is the founder of Texas A&M’s Center for Retailing Studies and served as its director from 1982 through June 2000. He is also the former national president of the American Marketing Association.
In 2008, Professor Berry’s book, Management Lessons from Mayo Clinic, was published by McGraw-Hill. Previous books include Discovering the Soul of Service, On Great Service, Marketing Services: Competing Through Quality, and Delivering Quality Service.
On three occasions, Dr. Berry has been recognized with the highest honor available to Texas A&M faculty members: the Distinguished Achievement Award in Teaching (1990) and the Distinguished Achievement Award in Research (1996, 2008). He is the recipient of the 2008 Paul D. Converse Award from the American Marketing Association, the 2007 AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award, the Career Contributions to Services Marketing Award from the American Marketing Association’s Services Marketing Special Interest Group, the Outstanding Marketing Educator Award from the Academy of Marketing Science, and the Pinnacle Award as Marketing Educator of the Year from Sales and Marketing Executives International. He is a Fellow of the Academy of Marketing Science. Texas A&M University named him a University Distinguished Lecturer for 2002-2003.
Dr. Berry is a member of the board of directors of several major nonprofit organizations and public companies.