Michael Sherain

Michael has worked extensively with management of global repositioning projects in a variety of industries. This includes developing positioning strategies and managing implementation in all areas of the Quadric® framework. He is particularly skilled in workshop facilitation and engagement of international teams.

Michael is the founder of Quadric and before that he was a partner in the international business of Kunde & Co., a leading European marketing consultancy. Originally from San Francisco, Michael moved to Europe in 1997 when he took a senior marketing position in Copenhagen at The Egmont Group, a publisher and distributor of Disney, Playstation and other entertainment brands in 30 countries.

Michael is also a part-time lecturer at DTU, one of the leading universities in Denmark, and has been a guest lecturer at the Stockholm School of Economics, Russia. He is a graduate of the University of California, Berkeley.

Since 2009, Michael has been a board member and investor in Mental Workout, Inc. The company aims to reinvent the delivery of psychology using the web and mobile devices. From fighting insomnia and reducing stress to helping people lose weight and stop smoking, the company is pioneering self-help in the digital age.

Michael is an optimistic and creative business thinker. By helping companies develop he hopes to contribute to making the world a better place.