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Nick Fry

Commercial Advisor & Former CEO for Mercedes AMG Petronas Formula One Team
Country: UK

An enthusiastic international keynote speaker Nick Fry has extensive experience in sports and commercial management. He is a sought after authority on team-building, leadership, and innovation.

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Book now at: +44 (0)20 3744 5675 (UK)
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“Do the basic things really well, this is a principle that applies to any and every business.”


Nick Fry is a well-known figure in the motorsport industry. He began his cross functional career at Ford Motor Company, where he mainly served as managing director. From there, Nick went on to focus his career on high performance car engineering and motor sports. He has had success in contract negotiation with top level sportsmen, business people, agencies, sponsors, and partners. His management and leadership skills have been applied to growing companies and he is responsible for many great achievements:

– Restructured Aston Martin, ensuring its subsequent prosperity.

– Transformed a Formula One racing team which was about to go under into world rally champions of the World Constructors and Drivers titles.

– Purchased and sold several companies internationally.

Beyond his career in the automotive field, Nick has gained insight into other business sectors through his work as a consultant at Stonehaven Partners since 2013. Recognized for his business prowess, Nick was appointed a UK Business Ambassador by the UK Government in 2010 and promotes UK business expertise in High Performance Engineering.


“Sit back and say ‘strategically how do i want to operate differently in the future?'”

    Speaker Nick Fry Keynote Topics

    • Strategic Leadership – building a world class, high performance team
    • Innovation and Technology
    • Environmental Technologies and Sustainability
    • Corporate Compliance
    • Using data to drive improvements in a world class, high performance F1 team
    • Diversity and Risk
    • Management of Change
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Nick Fry’s Keynote Speaking Topics