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Nick Fry

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Commercial Advisor & Former CEO for Mercedes AMG Petronas Formula One Team

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About Nick

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An enthusiastic international keynote speaker Nick Fry has extensive experience in sports and commercial management. He is a sought after authority on team-building, leadership, and innovation.

“Do the basic things really well, this is a principle that applies to any and every business.”


Nick Fry is a well-known figure in the motorsport industry. He began his cross functional career at Ford Motor Company, where he mainly served as managing director. From there, Nick went on to focus his career on high performance car engineering and motor sports. He has had success in contract negotiation with top level sportsmen, business people, agencies, sponsors, and partners. His management and leadership skills have been applied to growing companies and he is responsible for many great achievements:

– Restructured Aston Martin, ensuring its subsequent prosperity.

– Transformed a Formula One racing team which was about to go under into world rally champions of the World Constructors and Drivers titles.

– Purchased and sold several companies internationally.

Beyond his career in the automotive field, Nick has gained insight into other business sectors through his work as a consultant at Stonehaven Partners since 2013. Recognized for his business prowess, Nick was appointed a UK Business Ambassador by the UK Government in 2010 and promotes UK business expertise in High Performance Engineering.


“Sit back and say ‘strategically how do i want to operate differently in the future?'”

See keynotes with Nick Fry

    Speaker Nick Fry Keynote Topics

    • Strategic Leadership – building a world class, high performance team
    • Innovation and Technology
    • Environmental Technologies and Sustainability
    • Corporate Compliance
    • Using data to drive improvements in a world class, high performance F1 team
    • Diversity and Risk
    • Management of Change

Interview with Nick Fry

What do you think is the most important thing for building a high performance team?
Having the best people with clear objectives, great leadership and frequent communication.

What is one skill you think is needed to be a good negotiator?
Understanding that both sides need to win in one way or another.

What types of unique experiences have you had as a result of your profession?
A great training in different functions at Ford Motor; as CEO of medium sized businesses with Prodrive and Aston Martin but most of all winning the F1 World Championship as a Team Owner.  With all of them I worked with great people who taught me everything and provided huge opportunities.

Can you give 3 tips for creating a more innovative company culture?
Realising that everyone can contribute and that the best ideas are frequently at the ‘coal face’; developing a ‘no-blame’ culture so everyone is willing to try new things; communication – everyone wants to help and can.

How did you begin your speaking career?
Realising at an early stage at Ford that the more people who understood the challenges the more they were engaged in finding solutions. Finding that I was quite good and enjoyed presenting to and engaging with groups of people.  A natural show-off I guess!

Who or what inspires you to do your best?
Tough problems and working alongside talented people who inspire you to raise your game and find innovative and sometimes counter-intuitive solutions.

See keynotes with Nick Fry
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Keynote topics with Nick Fry