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Keynote speaker Peter Cook mixes business and music in unique ways. Peter’s events are both intelligent, inspiring and interactive for his audiences. He is a catalyst for creativity and innovative leadership. He delivers conference keynotes and longer masterclasses to some of the world’s top businesses and organisations with a proven track record of long-lasting impacts and hands-on solutions.
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Author of ‘Leading Innovation, Creativity and Enterprise’, ‘Sex, Leadership and Rock’n’Roll’, ‘Punk Rock HR’ and ’The Music of Business Volume I and II’, acclaimed by Professor Charles Handy, Adrian Furnham and Tom Peters. His newest book Brain Based Enterprises is out now! Peter Cook appears on BBC TV / Radio, Bloomberg and the Institute of Directors with his ideas. His clients include Johnson and Johnson, Pfizer, The Royal College of Physicians, Roche, BP Amoco, Henley Business School, Unilever, CIPD, Laing O’Rourke, The UN, The NHS and Imperial College London. He delivers events and writes for Sir Richard Branson’s Virgin brand on business and leadership after winning a prize from Richard for his work in the field.
Peter has over 25 years experience, comprising:
Leading innovative new Pharmaceutical Product Research and Development teams to bring multi-million dollar life-saving drugs safely to the market including the first treatment for HIV AIDS and the development of human insulin
Trouble-shooting businesses and starting up factories around the world
Internal business, organisation development and change consultancy
Writing and tutoring for Business Schools at MBA level for blue chip companies
Writing and performing music in a variety of disguises
Peter Cook holds an MBA, holds a Chartered Chemist, Chartered Marketer, Fellow of the Chartered Institute of Personnel and Development and an NLP master practitioner. He brings his combination of theory and experience together in events and conferences that reach way beyond the usual keynote speaker fare.
Peter Cook is also an accomplished rock, pop and jazz musician, having performed alongside Wilko Johnson, Bernie Tormé , The Fall, Jordan Gray and Patti Russo, Meatloaf’s long term singing partner. He also famously sponsored an entrepreneurial adventure to go on a record breaking round the world rock’n’roll adventure – ‘The Real Spinal Tap Tour’. The tour was an unmitigated disaster, but the story of this comedy of errors has very powerful lessons for entrepreneurs and innovation leaders.
Peter Cook sometimes works in partnership with a roster of Class A rock stars with performances with Queen, Celine Dion, Anastasia, Pink Floyd, Meatloaf, Ozzy Osbourne, Cher etc. Together, they provide insights into leadership through working with some of the world’s most precocious talents plus an aftershow ‘live jamming session’ where audience members get to learn the gentle art of improvisation, working alongside professional musicians and the celebrity themselves.
Peter adjusts his conference inputs to particular client needs, wants and sensitivities.
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