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Robbie Kellman Baxter

Robbie Kellman Baxter

Membership Economy Expert
Country: USA

Robbie Kellman Baxter is an experienced board director, expert on subscription, community and membership, as well as author of the Amazon best-seller “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue”. Since graduating from the Stanford Graduate School of Business and Harvard College, she has spent over 20 years working with strategy consulting and marketing. Entrepreneurs and leaders alike can learn something from her expertise.

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Book now at: +44 (0)20 3744 5675 (UK)
Book now at: +1 347 223 5128 (US)

A dynamic speaker, what makes Robbie unique is her ability to respond in real time to audience questions.  Her deep experience in the trenches allows her to provide great insight and advice on specific situation.  She’s a great speaker for audiences that need to fight back against disruption from every side, improving customer engagement and loyalty through greater strategic agility.

A sought-after writer and keynote speaker, Robbie has presented at top business schools like Stanford, Harvard and Haas, as well as major meetings of the AICPA, Vistage, ASAE, and dozens of corporate events.  She has been quoted and interviewed by the Wall Street Journal, PRI and CNN, and has been invited as a guest on top business shows such as Entrepreneurs on Fire, Public Radio International (PRI) Innovation Hub and SiriusXM’s Wharton Radio Show.  A LinkedIn Learning Expert, Robbie has developed 6 courses (Membership, Service Orientation, Business Development, B2B Sales, Customer Success & Networking for Sales).

Robbie’s expertise with companies in the emerging Membership Economy covers entrepreneurship as well as large corporate pivots. She has deep knowledge in new business model growth strategies, specifically those leveraging subscription pricing & digital community to create forever transactions with customers. Clients are leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products and Services (Healthcare, Financial Services and Consulting).Robbie Kellman Baxter’s clients, at her consulting firm Peninsula Strategies, have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle andeBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

 

    Keynote Topics

    • How the Membership Economy is Changing Everything (featuring stories about Amazon, Netflix and Spotify)
    • Customer Experience—Where Tomorrow’s Battles Will be Won
    • The Forever Transaction: How to Drive Engagement, Loyalty, & Predictable Revenue
    • What Silicon Valley knows about Innovation
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