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An inspiring, personal story about building a career and overcoming obstacles

Ruth Badger

Ruth Badger

travels from UK

Businesswoman and TV host known for her appearance on BBC’s The Apprentice, her sales ability and business acumen

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About Ruth

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Our keynote speaker Ruth Badger is a successful Business Woman who shot to fame after appearing on BBC’s The Apprentice. A household name in the UK for her sales ability and business acumen, Ruth’s personal story of how she overcame obstacles to build her career and businesses is not only motivational but inspirational!

Ruth Badger was raised in Wolverhampton.  At the age of 16 she left full time education, with just three GCSE’s to join a Youth Training Scheme within the Civil Service.  During the early years of her career Ruth worked in various roles to build up her experience from working for Yates, Wolves Football Club and then to a finance company called Purple Loans.

Ruth’s big break came after Purple Loans were bought by one of the world’s biggest companies, GE Capital. Starting with no experience, Ruth quickly excelled and within 18 months she was promoted 4 times. Ruth has been awarded 4 company awards including Employee of the Year based on her performance. In 2002 at the age of 23, Ruth won the accolade of National Employee of the Year for GE Capital receiving an all expenses cruise around Europe with the Senior Executives of GE.

Not satisfied with her progress and success in 2002, Ruth left GE Capital to join the executive board of a North West finance company called Compass Finance. At the age of 24 Ruth was appointed to Head of Sales and Operations and doubled her earnings. Within 2 years Ruth transformed the company’s performance and turnover increasing it from 3.1 million to 13.1 million which led to the floatation of the business in 2004.

In 2005 Ruth had the opportunity to apply for “The Apprentice”

Chosen from more than 60,000 applicants, Ruth proved week after week that she was the top performer in the show and excelled at all tasks. She continuously outsold all other Executives in each task and she consistently demonstrated her business acumen and ability. Ruth left the series after working for Lord Alan Sugar for 6 months in an Executive role.

In 2007, Ruth hosted a hit TV series called “Badger or Bust” which aired in the UK, America, Australia and New Zealand and to this day she continues to work with the BBC.

Ruth launched The Ruth Badger Consultancy Ltd in June 2006 after filming “Badger or Bust”. Specialising in helping SME’s start, grow and improve, over the last 7 years The Ruth Badger Consultancy has helped over 350 small businesses launch and over 200 grow and beat the recession.

As a respected and experienced SME Business Expert, Ruth has Partnerships with Towergate Insurance, BBC Radio 4 and Pitchforit.com

In her 35th year, Ruth Badger is walking proof that a positive attitude can get you where you want to be in business and in life.

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    Speaker Ruth Badger Keynote Topics

    • Business – Business Growth / Women in Business
    • Sales   – Productivity / Customer Relationship / Presentation Skills / Sales Motivation
    • Motivation – Inspiration / Motivation/ Overcoming Adversity / Obstacles / PeakPerformance / Personal Growth

Interview with Ruth Badger

What is the most amazing experience you have had as a speaker?

I have done many wide and varied speeches but I think the most memorable to date was for the BH&HPA who are the leaders of British based Holiday Parks. To have the privilege of speaking to such a high profile group of business leaders was exciting and challenging. I delivered a great speech with business leads still being received from it 4 years on!

How did life change after your appearance on The Apprentice?

Having 6 million people watch me for 3 months did actually change my life but all for the better! As being on The Apprentice was a fantastic experience I have had a great time ever since! The show makes you go out of your comfort zone so in business I am braver (if that’s possible) and far more experienced. I used the platform the show gave me to build my businesses and a great speaking career.

Can you give 3 tips for achieving success in the world of business?

  • Have a high work ethic as what you get out comes from what you put in!
  • Follow your gut instinct as it is always right!
  • If you want to make real money you need to take risks, playing it safe is boring in my world!

How do you work with clients when preparing for a keynote?

I have one rule in life which is under promise and over deliver so it is key that prior to agreeing to do a speech I know the key objectives and message that I need to deliver. Obtaining this from a customer is crucial prior to agreeing never mind delivering the speech.

What types of obstacles have you had to tackle to get to where you are today?

I started my career at a young age so I have faced age prejudice but now I’m 35 that’s not an issue now! I left school without any real qualifications so a huge obstacle was getting the first opportunity to gain experience to be fair once I was on the working ladder I have ensured nothing else has stood in my way. My biggest mentor has been experience and part of this has been my varied roles so in my opinion if you want to do something with your career and you set your mind to it you will achieve it.

See keynotes with Ruth Badger
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Keynote topics with Ruth Badger