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Sustainable business & communication strategist and leading Scandinavian authority on sustainable leadershipRequest fees and availability
5 out of 5 stars
"Sandja is a professional event planner's dream. She is articulate, poised and extremely knowledgeable in a range of areas including Sustainability, Entrepreneurship, Female Empowerment and Branding. She is well prepared, timely, always on point and an overall joy with whom to work."
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The international speaker Sandja Brügmann is a sustainable business and communication strategist and thought-leader, sustainable and regenerative leadership expert, educator and published author. Lederne (Danish leadership organization) names her one of the “world’s leadership gurus” 2016.
Sandja serves the global business community to create strong and magnetic brands and extraordinary leaders with an ambition and focus on growth, sustainability & exponential innovation for the past 18 years. As managing partner and founder of Refresh Agency and The Passion Institute her business portfolio includes respected companies like Sustainable Brands, Crocs, Spier, ITO EN, Promote Iceland, F5, LEGO, Ledernes Kompetence Center, University of Colorado Boulder, and The Body Shop.
Our speaker Sandja Brügmann advocates for systemic thinking and sensing to drive business to be part of the solution, investing in leadership and organizational transformation fit to create the emerging future, and a shift where success is measured in how a company is the best for the world through the 5P bottom line: Passion, purpose, people, planet and profit.
She is the creator of The Future of Leadership program in partnership with Ledernes Kompetence Center in Copenhagen, an external lecturer at DIS – Danish Institute for Study Abroad teaching women & leadership, external lecturer at University of Colorado Boulder’s Masters of the Environment program teaching conscious leadership, on the board of directors ‘brain trust’ of Leading Humans, lead Conscious Leadership educator at Inclusive Leadership by Living Institute serving private and public business leaders.
The renowned speaker Sandja Brügmann is a regularly featured expert in international business and sustainable lifestyle media including Inc Magazine, Business Insider, Huffington Post, CBS, Ledelse Idag, Jyllands Posten, Prevue Magazine, CSR Magasinet, Lederne and an engaging thought-leader and passionate speaker at industry-leading conferences, academic settings and business events including Sustainable Brands (Copenhagen), Natural Products Expo West & East (USA), Reporting 3.0 (Amsterdam), University of Colorado (USA), Promote Iceland (Reykjavik, Iceland), CSR & Communication (Denmark) and Female Leadership Summit.See keynotes with Sandja Brügmann
All Sandja Brügmann’s speaking themes build on sustainable and social business drivers and trends, driving exponential change through conscious leadership, unlocking the human potential for creative, resourceful solution-focused innovation, high cognition processes like systems thinking and feeling for business to create solutions to the challenges we are facing in the world today. The keynote speaker Sandja Brügmann works with success measured in the 5P bottom line: Passion, Purpose, People, Planet and Profit.
Sandja is one of the few most inspiring thought leaders in conscious leadership and sustainable business strategy that I have had the pleasure to work with within the large global Sustainable Brands community. As a speaker, she moves the audience in an authentic and heartfelt manner, delivering her messages with a combination of passion and intellect that is second to none. She consistently manages to leave the audience with expanded horizons, new tools for self-improvement and actionable takeaways. I selected her to speak at Sustainable Brands Copenhagen, and I would be delighted to have her back on stage anywhere in the world. She comes highly recommended by the entire Sustainable Brands team!
Sandja is a professional event planner's dream. She is articulate, poised and extremely knowledgeable in a range of areas including Sustainability, Entrepreneurship, Female Empowerment and Branding. She is well prepared, timely, always on point and an overall joy with whom to work.
It was a great pleasure that Sandja Brügmann and Refresh Agency enriched us and our audience with an intriguing key note speak on newest trends, barriers and ways for enterprises to convey their sustainable walk to understandable talk for the common public, hence building brand value and gaining trust. Well done, Sandja!
Who or what inspires you most?
What inspires me most is to help others gain inner awareness and insight to take their dreams and make them reality focused on 5Ps – passion, purpose, people, planet and profits. I’m specifically focused on business and career fulfillment. The way we have learned to do business and the way we look at work is one that’s not conducive to being a whole human being.
It’s often one driven to strive for money, foregoing our own inner passion and purpose. When people work and do business this way, what we most often see is that IF you are successful at making the money you desire, you often are still not feeling fulfilled on the inside. And IF you don’t have success with accumulating wealth, then you are unfulfilled on the inside AND poor. It’s a lose-lose scenario regardless of how we look at the old business paradigm.
It inspires me to help people, society, leaders and businesses wake up to a more fulfilling and sustainable way of doing business. Both for the individual, for the businesses and for our sustained inhabitability of this incredible planet.
Do you have a favorite experience from your speaking career?
I love it when people come up to me after a speaking engagement and tell me how it makes a difference in their lives. An example is from Social Media Week in Copenhagen, where I spoke about how to create follow-worthy brands and rather than speaking about external business, marketing and branding skills, I spoke about the kind of leader you need to become to be able to have the skills, depth of purpose and sensuous connection of aliveness needed to create a magnetic brand people want to follow.
Some people just stared into space and were visibly uncomfortable – I think this is good as it shakes their foundation of reality (as long as not everyone in your audience looks like that. Chuckle!). A woman in a VP of Marketing position at a leading Danish chocolate manufacturer came up to me after the talk and told me how inspiring and reassuring it was to hear me say those things out loud. That it reinforced her beliefs and thoughts. She proceeded to ask me ‘how do I get the more conservative leadership team in the business along on this journey?’ I know she most wanted to hear oh, easy peasy, you do x, y and z. Instead, I was real and honest with her and told her – you cannot change anyone. You can continue to do and be the leader you are. Infuse an atmosphere of inspiration, yet you cannot expect them to change. Change takes place when people want to change. It’s an inner journey.
And why is this one of my favorite experiences? Because by being real with her, I give her the biggest gift of all. I help her stand more by herself as a leader. I help her realize that it’s ultimately her choice to stay in a company where she is surrounded by people who drag the organization in a conservative or less progressive direction than her vision for how business and leadership can be done. In this situation she really has two choices – lower her expectations, or make a better choice for herself that matches what she wants to create. This is where conscious leadership power comes into play. Be real with what is. Be real with your expectations of what might be possible in terms of change. And free yourself of carrying the burden of trying to change someone, who is unwilling to change, to fit your needs.
What types of results do clients experience after your consultations and keynotes?
My clients and people attending my speaks and workshops typically experience increased understanding of their own limiting beliefs and behaviors, and both inspiration, motivation and know-how of tools, techniques and next steps to implement new tactics in their own businesses and careers. I infuse a large dose of both inspirations, motivation, positive and hopeful attitudes and worldviews that both inspire and open people’s minds. I talk straight and real, which can be provocative for some. My intention is always the same – to uplift, increase awareness and help people increase their own knowledge and tools (an increased awareness of context) so they can create the business and life they want.
What does conscious leadership entail, and how can businesses benefit from it?
Business takes place on the relational level between people. Each and every day we make decisions regarding where to spend our time and energy, how to communicate, respond and decide – be it how to best communicate a product or service to a customer group, be it how we ensure internal team culture and communication or which packaging material we choose to use, raw materials in our products etc. The more aware and conscious a leader is, the better their decisions in terms of a larger context of people, planet and profit. If a business wants to be here tomorrow, they need to get focused on building increased conscious leadership skills. Consumers are in increased proportions supporting businesses and purchasing products that are good for them, bettering their health and lives and considering the planet’s resources.
It requires REAL strength to stand up against convention, societal expectations and norms. There’s an unwritten rule that states I shut up about your toxicity, and you shut up about mine. This is co-dependency and extremely toxic for all of us. We can stay silent and see the human collective continue writing the human race out of history with the current trajectory, or we can speak up. The human race needs conscious leaders – and business and the capitalist system are the most important places we can enact change and re-direct our way of living and working to one of supportive conscious living humans and planetary resources.
Can you give 3 tips for budding entrepreneurs wishing to create an authentic and meaningful brand?
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