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How To Be a Transformational Keynote Speaker
Back to blog2022-10-26
How to unlock your potential as a transformational keynote speaker—and some of the hacks and practices that make speaking in-person or online able to land an enduring impact.
When I first started keynote speaking professionally, it was because I had been invited by companies like Unilever and Tesco—that were my consulting clients—to share my technical expertise in disruption innovation, emerging technologies, and futuring. I didn’t even know that professional speakers existed. But I loved it!
Not being a comedian or Olympian, I focused on sharing my passion, knowledge, and craft at these most challenging of strategic activities. But it’s a tough brief to inform people about such amazingly rich and difficult areas of knowledge-work in a short period. I soon realized something more was needed and that it was an opportunity to develop my craft, and myself, in the process.
Learning from the intense experience of entrepreneurial coaching that I had been paying for as a 25-year-old founder of a fast-growing business—and inspired by various personal development courses I had attended—I added in a motivational speaker feel: aiming to leave my audience more knowledgeable but also with a sense of can-do, empowerment, and get-up-and-go to make stuff happen! But I witnessed that the ‘pzowie ‘feeling faded quickly after a keynote, unless I generated something powerful to lock in the elevated state of the audience.
So I decided to step up again and become an inspirational speaker. I developed skills and not just informing and motivating an audience, but also at opening up for them, and with them, a space of possibility that they could step into as individuals/organizations/industries. I would use my passion, innovation nous, and speaking power to inspire people with the opportunities that were available to them to make a world-changing difference. I elevated minds and elated hearts and got them inspired by the opportunities within the ‘art of the possible’.
But, I started to think I was still missing a trick. I was not being ambitious enough! As a practitioner (and permanent student) of leadership development, complex change programs, and systemic transformation approaches, I realized that all the knowledge, motivation, and inspiration was not enough if the people in the room held on to outdated patterns of emotion, thought, and action—and if the culture of the organization or music of the system was resistant to change.
To create the conditions for a group of people—and the organization or system they are part of—to start or experience lasting, significant (even dramatic), and positive change takes everything I have learned, everything I have mastered, everything I have got in my brain, sinews, and guts.
As well as delivering high-quality content, to be transformational you also have to do most, if not all, of these:
This is quite some feat! But it is possible.
And it is beyond rewarding. It is my purpose in action!
To make it a reality, I have redesigned my materials, reinvented my examples and narratives, regenerated my speaking style, unlocked new ways of being on stage and off, and designed an onboarding and briefing process that would give me the best chance at using those amazing 40 or 60 minutes of attention to plant the seeds of transformation within the hearts, minds, and guts of as many people in the room or online as possible.
I invite you to step into your full power as a transformational speaker, harnessing a reverence for the power of being simultaneously at-one with an audience—and a humble yet powerful catalyst of transformation within all.
If you would like coaching on how to develop your skills and transformational keynote speaking, reach out to me.
Send a simple request. You’ll get a quick reply with fees and availability