Who Is Chris Pineda
Chris Pineda, PhD is an organizational psychologist, speaker, and founder of Groundwork Leadership. His work centers on one core belief: lasting transformation begins with identity and purpose, not strategy alone. With a background in psychology and a deep understanding of organizational life, Chris helps leaders see culture as something lived daily, not written on walls.
Chris speaks to audiences across corporate organizations, higher education, nonprofit institutions, and public leadership spaces. Over the past year, he has delivered approximately 25 paid speaking engagements, working with leaders navigating growth, transition, and cultural complexity. Based in the United States and available internationally, he brings both intellectual depth and human insight to every stage.
Culture of One™
At the heart of Chris Pineda’s work is his Culture of One™ framework. This concept challenges organizations to understand culture not as a collective abstraction, but as something that begins with each individual. Culture is shaped in everyday gestures, decisions, and interactions.
Culture of One™ helps leaders:
Clarify identity at the personal and organizational level
Build alignment between values and behavior
Strengthen trust, ownership, and responsibility across teams
By focusing on the individual as the foundation of culture, Chris shows how organizations can create environments where people feel seen, connected, and accountable—conditions necessary for sustainable performance.
The 7 Conditions of Transformation™
Chris is also the creator of The 7 Conditions of Transformation™, a framework that guides people and organizations through meaningful, lasting change. Rather than treating transformation as a checklist or initiative, this model recognizes it as a human process.
The 7 Conditions of Transformation™ help leaders understand why transformation is often “caught, not taught.” It explains how beliefs, relationships, and shared meaning shape outcomes more powerfully than directives alone. This framework is central to Chris’s upcoming book, Culture of One: The 7 Conditions that transform people, organizations, and communities.
Keynote Topics and Themes
Chris Pineda’s keynotes explore themes that resonate deeply with modern leaders, including purpose, identity, culture, and wholeness at work. One of his most recognized talks, his TEDx keynote “The Power of a Gesture: Why Transformation is Caught not Taught,” illustrates how small, intentional actions can reshape cultures and communities.
Audiences leave with:
A new understanding of transformation as an internal and relational process
Language and frameworks to describe culture with clarity
Practical insight they can apply immediately within teams and organizations
His speaking style is reflective, grounded, and engaging—inviting leaders to think deeply while staying rooted in real-world application.
Book Chris Pineda for Your Event
When you book Chris Pineda, you bring a speaker who combines academic rigor with human warmth and storytelling. His talks resonate with leaders who want more than motivation—they want meaning, coherence, and tools that last.
Chris adapts his message to fit conferences, leadership retreats, and organizational gatherings, ensuring relevance for each audience. Whether speaking to executives, educators, nonprofit leaders, or public servants, he creates space for reflection and forward movement.
Book Chris Pineda for your event if you are looking for a speaker who helps people rediscover purpose, strengthen culture, and lead transformation that truly lasts.