Jon Burkhart

Constant Curiosity: How Asking Firecracker Questions Creates Memorable Moments

According to Jon, organisations need to be more curious about asking the right questions. In this humorous and interactive talk, you will learn Jon’s secret to innovative branding and engaging storytelling.

• Learn how to create content like a firecracker: Provocative, Original, Playful and Surprising.
• Understand the changing needs of your audience and customers.
• Learn how to create memorable moments!

Constant Curiosity Guide to Content Strategy

How do you use content to build a profitable business? How do you make sure it increases both brand awareness and sales? How do you create content that gets and keeps attention in an ever-distracted, screen-scrolling world?

How do you make sure your content is super-relevant, connecting with the right audience at the right time? This hands-on session will answer these questions and 21 more. Attendees will use the power of inquiry to create a content map that helps you outline a battle plan to create loyal fans and grow a business.

Constant curiosity guide to Sparking joy on the Journey

How can asking better questions help you connect deeper with your customers along every touchpoint in the sales journey? How can it help you be the answer to your ideal consumer’s problems quicker than just about anyone else? Could being curious help you tell better stories & stand out in your current and future customers’ minds for longer?

Employing his unique brand of ‘firecracker curiosity,’ Jon will tackle these questions head-on. Drawing on 2 decades of helping brands & sports teams in 26 countries use questions to surprise & disrupt, Jon will prove how uncertainty-fuelled curiosity can lead to deeper customer relationships, quicker loyalty and breakthrough growth.

In this talk Jon will:

• Address every step of the relationship from initial contact to die-hard fan and how being curious is your chief weapon to win big in 2022.
• Show how you can quickly find common ground and answer customers’ pain points in a seamless manner.
• Cover the highs and lows, ups and downs of doing whatever it takes to spark joy and stand out in theminds of customers as this is the only way to create brand champions who even help you re-ignite lapsed customers.

Dynamic Difference. Daring Brands to create stand out value

What unique value does your company offer your customer and how do you find or create this? What’s at the very core of why your company exists? Are you telling stories in ways that energise customers and make them feel compelled to share this excitement with others?

Jon will answer these questions & more as he helps you uncover your brand’s value proposition. You’ll discuss which brand stood out and which won more customers thanks to their positioning and/or radical differentiation? He’ll prove to you that those who truly embrace adding value for their customers in a unique way. Those are the brands that win bigger, grow faster and have more
fun.

In this talk Jon will:

• Explain the different types of value propositions and show how radical differentiation can lead to breakthrough growth.
• Show how all this improves the customer experience along every sales touchpoint.
• Explore how to strengthen customer relationships and build loyal fans whofeel energised on a regular basis

Special closing keynote topic

Jon also offers clients their own BEERNOTE! – an entertaining yet thought provoking end of conference speech that helps sums up everything that has gone on during the day. Jon will join you for the day and sum up the content from all the speakers during the day in one final speech – leaving delegates departing on a high.