Get to know exactly what it takes to ensure that your business avoids obsolescence
Get to know exactly what it takes to ensure that your business avoids obsolescence
USA
Expert on strategy and innovation, Professor at Colombia Business School and consultant to senior leadership teams
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About Rita
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Rita McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. She is a popular instructor, a sought-after speaker, and a consultant to senior leadership teams. She was recognized as one of the top 10 management thinkers by global management award Thinkers50 in 2013, and won the #1 Achievement award for Strategy that year.
Rita McGrath has also been recognized as one of the top ten business school professors to follow on Twitter and one of the 25 smartest women on Twitter by Fast Company magazine. In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded those who have had a significant impact on the field.
McGrath is the author of three books in addition to her most recent book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press). The End of Competitive Advantage was named the best strategy book of the year by Strategy + Business magazine, and best general management book of the year by 800-CEO-READ, where it was also on their business best-seller list.
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Keynote by Speaker Rita McGrath
Keynote by Speaker Rita McGrath
Keynote by Speaker Rita McGrath
Keynote by Speaker Rita McGrath
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