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Rita McGrath

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Professor and Strategy Expert

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Keynote speaker Rita McGrath is a renowned Professor at Columbia Business School with great expertise in the field of strategy and innovation. Rita is a very sought-after professor, speaker, and consultant to senior leadership team all over the world. Her speciality is her knowledge about strategy in uncertain and volatile environments.

Rita McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. She is a popular instructor, a sought-after speaker, and a consultant to senior leadership teams. She was recognized as one of the top 10 management thinkers by global management award Thinkers50 in 2013, and won the #1 Achievement award for Strategy that year.

Rita McGrath has also been recognized as one of the top ten business school professors to follow on Twitter and one of the 25 smartest women on Twitter by Fast Company magazine. In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded those who have had a significant impact on the field.

McGrath is the author of three books in addition to her most recent book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press). The End of Competitive Advantage was named the best strategy book of the year by Strategy + Business magazine, and best general management book of the year by 800-CEO-READ, where it was also on their business best-seller list.

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    Keynote by Speaker Rita McGrath

    “Strategy Talks”

    • The End of Competitive Advantage and the New Strategy Playbook
    • The End of Competitive Advantage and Entrepreneurial Opportunity
    • How the Growth Outliers Do It
    • How to win in Business Model Competition: A New Dynamic for Strategy
    • How to disengage from a business whose position is eroding
    • How to Mount a Guerrilla Strategy: Speed, Stealth and Selective Attack
    • Designing Multi-Market competitive strategies: Arena vs. Arena
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    Keynote by Speaker Rita McGrath

    “Innovation Talks”

    • Discovery Driven Planning
    • Five Ways to Tell if Your Innovation Process is Dysfunctional
    • Project Disengagement: When it’s time to constructively exit
    • Creating an Opportunity Portfolio
    • Creating an Entrepreneurial Mindset: Leadership roles essential for innovation and growth
    • How to Anticipate Disruptive Innovation and its Effects on Category Evolution
    • How to  choose between competing projects: Screening and Scoring
    • Managing the internal politics of innovation
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    Keynote by Speaker Rita McGrath

    “Complexity and Uncertainty Talks”

    • Learning to Live with Complexity
    • The financial discipline of high uncertainty: Real options reasoning
    • Failing by Design: Making the Most of Intelligent Failures
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    Keynote by Speaker Rita McGrath

    “Opportunity Identification Talks”

    • MarketBusting: Overview
    • Insightful Customer Segmentation
    • Using the Consumption Chain to create customer insight
    • Redesign your offer to unlock opportunities using attribute mapping
    • Identifying & capitalizing on new business models
    • Anticipating industry shifts
    • Finding entirely new opportunity categories
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    Keynote by Speaker Rita McGrath

    “Organizational Leadership and Change Talks”

    • Leading Change and Dealing with Resistance
    • Assessing Organizational Alignment: The Kite Framework
    • Diagnosing and Motivating the Culture of your organization
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