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scott

Samuel Scott

travels from Israel

Modern marketing and media expert. Former journalist, newspaper editor and director of marketing and communication

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About Samuel

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Our keynote speaker Samuel Scott is a former journalist, newspaper editor and director of marketing and communication in the high-tech industry, and writes a regular column for The Drum, ‘The Promotion Fix’. Samuel Scott speaks on topics ranging from technology and marketing to Israel.

Samuel Scott is a former journalist and newspaper editor turned marketing and communications executive. Our international speaker Samuel Scott shares his unique insights into integrated traditional and digital marketing.

The Internet came into its own when Samuel Scott was in high school. As a result, he and his generation have an inherent understanding on life before and after the World Wide Web. Placing Samuel in the enviable position of being able to understand fully the marketing world both off and online, and how they, despite initially seeming very different, are in fact reflections of each other.

The keynote speaker Samuel Scott regularly shares his notable experience in his column ‘The Promotion Fix’, which is part of The Drum one of the largest marketing publications in the word. He has also been quoted and cited by numerous publication such as AdWeek, CIO and Fortune.

Before starting his column for The Drum, Samuel contributed several widely-shared and discussed opinion columns to TechCrunch on what the modern high-tech world can learn from traditional marketing. His knowledge and experience ranges from traditional television and radio to modern digital marketing over search engines and social media.

Over his speaking career, Samuel has presented in numerous cities in sixteen countries on four continents in front of audiences of thousands of people. He typically speaks at two events or more every month and tailors each talk to each audience and topic.

See keynotes with Samuel Scott
Keynote by speaker Samuel Scott

Brand Purpose vs. Brand Hypocrisy: How Your Company Can Truly Help the World

In this inspiring keynote, Samuel will present the wrong and right ways to do brand purpose and have responsible commerce.

Audience takeaways:

  • How some businesses do one-off commercials and think their jobs are done. Others hypocritically broadcast a message that is contradicted by their own internal company practices.
  • The business world can do so much better. Samuel will show you how.
Keynote by speaker Samuel Scott

Media Planning in 2022 and Beyond: How to Integrate Online & Offline Marketing

We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness.

Audience takeaway:

  • Samuel uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.
Keynote by speaker Samuel Scott

Building a Brand is the Ultimate “Growth Hack” in B2B Marketing

In this fun and informational keynote that can include props, Samuel will discuss Brand 101, the benefits of a strong brand, product marketing versus brand marketing, examples of good B2C and B2B branding.

Audience takeaway:

  • How to build a brand, and how to manage and measure brand equity. After all, B2B marketing is more similar to B2C than people think.
Speaker Samuel Scott

Catch Samuel 60 second introduction below

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Keynote topics with Samuel Scott