Sunjay Nath and the 10-80-10 Principle
Sunjay Nath is the creator of the trademarked 10-80-10 Principle, a framework developed through years of studying business models, leadership philosophies and human behavior. The principle simplifies complex ideas into an easy-to-apply approach that helps people understand how performance is created, sustained and improved. It draws inspiration from concepts such as the Pareto Principle, Gallup research on strengths, Sir Isaac Newton’s Laws of Motion and Jack Welch’s ideas on differentiation.
The strength of the 10-80-10 Principle lies in its simplicity. It explains why some organizations thrive while others struggle, and why individuals often focus on the wrong drivers of success. Sunjay uses clear examples to show how this principle can explain everything from the success of global brands to major economic events. When applied correctly, it creates a noticeable shift in focus, accountability and results for leaders, teams and organizations.
Book Sunjay Nath for your event
When you book Sunjay Nath for your event, you get more than a keynote speaker. You get a seasoned professional who has addressed audiences across the globe since 1995 and spoken in person to well over one million people. Sunjay began his international speaking career at the age of 19 and has since built a reputation for delivering content that is both intellectually rigorous and highly engaging.
His sessions are designed to resonate with diverse audiences, from senior leaders to frontline teams. Sunjay’s ability to translate theory into practical insight makes his keynotes especially valuable for organizations looking to improve performance, leadership effectiveness and organizational alignment.
A rare blend of analytical and creative thinking
Sunjay Nath brings together left-brain analytical thinking and right-brain creativity in a way few speakers can. He holds an undergraduate degree in Mathematical Engineering, a program known for its intensity and rigor, as well as an MBA. He is currently working toward his doctorate in business administration.
At the same time, Sunjay is a professional actor, magician, comedian and skilled debater. This unique blend allows him to explain complex concepts clearly while keeping audiences fully engaged. His presentations balance substance and entertainment, ensuring that learning is memorable and actionable.
Experience, credibility and recognition
Sunjay was a founding Vice President of a Toronto-based e-learning company that later grew into a multimillion-dollar organization. His business experience adds depth and credibility to his insights on leadership and performance.
In 2005, Sunjay became the youngest Canadian and one of the youngest speakers globally to earn the Certified Speaking Professional (CSP) designation, the highest internationally recognized professional credential in the speaking industry. In 2018, he was inducted into the Canadian Professional Speakers Hall of Fame, recognizing his long-standing contribution to the profession and his impact on audiences worldwide.
Beyond the stage
Always striving to achieve more, Sunjay Nath brings a personal commitment to excellence into everything he does. He has earned a Black Belt in Tae Kwon Do, completed a full marathon and even jumped out of a plane. These experiences reinforce the mindset he teaches on stage: growth happens when you challenge yourself and stay focused on what truly matters.
Sunjay is also a published author. His books include The 10-80-10 Principle and The ABCs of Student Leadership, and he is a contributing author to Professionally Speaking. His writing reflects the same clarity, practicality and insight that define his live presentations.
Why audiences choose Sunjay Nath
Audiences choose Sunjay Nath because he delivers ideas that are easy to understand, relevant and immediately useful. His keynotes inspire reflection, spark conversation and drive action. Whether speaking to leaders, entrepreneurs or teams, Sunjay equips people with a framework they can use long after the event is over.
Book Sunjay Nath for your event if you are looking for a keynote speaker who combines deep expertise, real-world experience and engaging delivery to create lasting impact on performance and leadership.