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Tim Ash

Tim Ash

travels from USA

International digital marketing expert with a deep expertise in user-centered design and understanding online behavior

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About Tim

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Keynote speaker Tim Ash is the author of two bestselling books on Landing Page Optimization (translated into six languages), and CEO of SiteTuners, a strategic conversion rate optimization agency with offices in San Diego, and Tampa. Tim has developed deep expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 20 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefited from Tim’s deep understanding and innovative perspective.

Today, in addition to providing strategic consulting services, Tim is a highly-regarded digital marketing keynote speaker and presenter at industry conferences worldwide including Content Marketing World, DreamForce, Inbound, Internet Retailer, Affiliate Summit, Shop.org, PubCon, SMX, and countless others. He is the founder and chairperson of the international Digital Growth Unleashed event series (formerly Conversion Conference) and a frequent contributor to print and online publications such as ClickZ, Website Magazine, Visibility and others. Since 1995, he has authored more than 200 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on Cranberry.fm. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from UC San Diego while studying on under a UC Regent’s Scholarship (the highest academic scholarship awarded by the UC system). During his PhD studies at UC San Diego he also earned his Master’s degree in Computer Science.​

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    Speaker Tim Ash Keynote topics

    • Ending The War Between Branding And Direct Response
    • Insights into Mobile Conversion
    • That’s Irrational! Why Selling To The Logical Brain Won’t Get Results
    • Why Your Content Marketing Is Failing – And How To Save It
    • The Magic of Wizards – How to Transform Your Ecommerce Website
    • Wandering In the Ecommerce Wasteland – A Conversion Odyssey
    • The Conversion Maturity Model – A Roadmap to Higher Online Profits
    • The Four Pillars of Building Instant Trust Online
    • Your Baby Is Ugly – Rapid-fire Live Landing Page Critiques
    • The Seven Deadly Sins of Landing Page Design
Tim Ash - video

Tim Ash - Online Marketing Keynote Speaker

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See keynotes with Tim Ash

Interview with Tim Ash

How has the web changed since you started your career?

There was no web when I started my career…  I have been involved in Internet marketing since 1995 and have seen the whole evolution of the web. Of course there has been an evolution from the crude visual designs of the early days to the slick multimedia experiences that are possible online today. But the biggest change has come with our ability to track every online action and the targeted marketing that this opens up. As online marketers we can be incredibly responsive and create relevant personalized experiences for our visitors. By being relevant and truly useful to people, we can dramatically increase their response.

What got you interested in digital marketing?

Digital marketing is a combination of the hard and soft sciences. On the one hand we can measure and track everything that happens – which many traditional marketing channels have been unable to do precisely. On the other hand, the insights needed to persuade people come from our understanding of the human brain – which is rooted in psychology and the unconscious mind. ​

​My undergraduate and graduate work at the University of California, San Diego was in ​Computer Science, and Cognitive Science. So I guess you could say I was preparing for a career in internet marketing without knowing it…

What is strategic conversion rate optimization?

​The goal of  conversion rate optimization (CRO) is to create more effective online experiences, so that a higher percentage of your online visitors take the desired action (filling out a form, buying something, watching a video, or calling your toll-free telephone number). Unfortunately, many people have reduced CRO to simple split testing – Do the visitors like the green button or the orange button on the page?…  These kinds of page-level tactical changes can make a difference, but they will not drive the long-term growth of an online business. By contrast, strategic CRO considers the whole business – not just the on-site experience. My agency, SiteTuners, has worked with enterprise and nimble mid-sized companies all over the world to drive online growth.

As a result, we often get involved in aspects of the business that go way beyond a simple website. Typical areas of improvement might include the call center and customer service staff, email communication, branding and positioning, packaging & merchandising, the business model, as well as offline touchpoints. We also want to make sure that the underlying marketing technology stack for the business is sound. These days it is very difficult to be a leader in any online category unless you have solid capabilities in areas like personalization, predictive analytics, marketing automation, third-party data append, and programmatic media buying.

Since 2010 I have been running a conference that covers all aspects of strategic CRO in the US, UK, and Germany. Check out http://DigitalGrowthUnleashed.com for more details.

How do audiences gain from your keynote presentations?

​I think that they get a powerful mix of knowledge and passion! I love what I do, and advancing the art of online persuasion is something that I truly care about. So I work very hard presenting powerful insights in a way that is memorable and will be acted on by the audience.

Do you have a favorite experience from your speaking career?

​A few years ago I keynoted at a conference in Moscow, Russia. They were expecting a well-regarded expert from America with simultaneous translation. So when I got onstage and started speaking fluent Russian and showing them old black and white photos of me as a small child in Moscow during my intro, they really flipped out! I was born in the former Soviet Union, so to get to keynote in my home city decades after I emigrated was quite a thrill.

See keynotes with Tim Ash
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Keynote topics with Tim Ash