Tim Castle – Negotiation for a New Era
Tim Castle has become one of the most influential voices on modern negotiation, helping leaders adapt their skills to an AI-centric and fast-changing world. His work goes beyond classic dealmaking and focuses on how people think, decide, and perform when the pressure is on. Whether speaking to global brands, fast-growth startups, or entrepreneurial communities, Tim delivers insights that reshape how audiences approach negotiation, sales, and leadership.
Named one of the Top 30 Negotiation Professionals in the World (2025) by Global Gurus, Tim is recognised for his ability to combine strategic clarity with human insight. His approach is grounded in real-world experience and designed for those who want measurable results, stronger influence, better deals, and lasting professional authority.
Book Tim Castle for Your Event
When you book Tim Castle for your event, you bring a speaker who understands the realities leaders face today. His keynotes are direct, engaging, and built around practical frameworks that work in complex, high-stakes environments. Tim speaks to executives, sales teams, founders, and professionals who want to sharpen their edge, stand out in competitive markets, and negotiate with confidence in the age of AI.
Audiences leave Tim’s sessions with clear strategies they can use immediately, whether that means closing bigger deals, handling tough conversations, or leading with greater certainty and presence.
The 4C’s Framework
At the core of Tim Castle’s work is his proprietary 4C’s Framework: Creation, Conditioning, Certainty, and Connection. This model transforms how people influence others and perform under pressure.
Creation focuses on building value and opportunity before the negotiation even begins.
Conditioning shapes perception, expectations, and positioning.
Certainty strengthens confidence, decision-making, and authority.
Connection ensures trust, rapport, and long-term impact.
This framework is used by professionals worldwide to navigate complex negotiations while staying aligned with their values.
Bestselling Author and Thought Leader
Tim Castle is the author of several internationally recognised books that continue to shape modern negotiation and sales thinking. His titles include The Art of Negotiation, a definitive guide to high-performance dealmaking and a #1 bestseller in multiple markets; The Momentum Sales Model, which earned a Silver Medal at the Axiom Business Book Awards; Be The Lion, a finalist at the Business Book Awards for Self-Development & Wellbeing; and The First Domino, a practical guide to landing a first flagship client in 90 days or under.
These books reflect Tim’s belief that success comes from clarity, preparation, and ethical influence, not pressure tactics or manipulation.
Coaching, Media, and Global Impact
Beyond the stage, Tim Castle works closely with founders, leaders, and fast-growth companies, coaching them through pivotal negotiations and strategic decisions. He is also the host of The Tim Castle Show, where he interviews resilient leaders on mindset, influence, and high-stakes decision-making.
Tim blends neuroscience, emotional intelligence, and AI-enabled strategy into a clear and compelling message: negotiation is no longer just a skill, it is a leadership capability. By helping people step into personal authority and create unstoppable momentum, Tim Castle continues to shape how the world negotiates, leads, and wins.