7 Tips For Leveraging Transformational Keynote Speaking To Transform Your AudienceBack to blog
Transformational Keynote Speaking As a leadership development, innovation, and transformation expert, I have spent my entire career refining ways to engage a diverse group of people and lead them, shepherd them, inspire them to change their mindsets and habits for…
As a leadership development, innovation, and transformation expert, I have spent my entire career refining ways to engage a diverse group of people and lead them, shepherd them, inspire them to change their mindsets and habits for good. But when I was invited to do keynotes, the bar was set much lower: inform the audience; motivate them to feel energized, and occasionally inspire them with what is possible.
15 years into my professional speaking career, I decided to see if I could not just inform, motivate, and inspire an audience—but actually transform them too. I chose to go on the journey to become a transformational keynote speaker.
You can see some of the characteristics and techniques for transformational keynote speaking in this companion piece on How To Be A Transformational Keynote Speaker.
This choice to become transformational as a speaker required me to reinvent my art and craft with the specific and conscious aim to wrap up all the juicy information, motivation, and inspiration of conventional keynote speaking within a deeper ‘container’ designed to consciously ‘weave together’ the diverse hearts and minds in the audience so they come to a coherent and aligned state.
Think of the transformational keynote speaker acting as a magnet for 40 or 50 minutes. As the speaker weaves their story—and, at the same time, weaves together the hearts and minds of the audience—the iron filings (the participants) find themselves magnetized into a coherent ‘field’.
When you remove the magnet (at the end of the event) the people feel coherence, resonance, and alignment. The whole of the group is greater than the sum of the parts, each individual.
Transformational keynote speaking opens up the rich rewards of using an—in-person or virtual—event, conference, or meeting to:
A few years ago, I met one of the Execs who was responsible for commissioning some of the great HBO dramas that initiated the current golden age of TV: The Sopranos; The West Wing; Six Feet Under; and The Wire.
My client explained to me how HBO had such an incredible period of success: they consciously and carefully crafted a company culture which would attract, and get the best out of, the most transformational storytellers and movie makers.
He described the journey HBO went through as the intention development of an optimally fertile “soil” in which the creative genius TV showrunner could plant their idea “seed”—and it would grow into a phenomenal success. This struck me as a brilliant metaphor—and one that is totally spot-on for how an event producer or client can get the most, and best, out of a talented and transformative speaker.
I am able to plant and water the seeds of transformation in an audience—as long as clients can co-create with me a supportive and healthy soil that can fertilize those seeds and empower them to germinate and grow.
To facilitate this absolute magic, here are some of my tips for bookers, event producers, and leaders for getting the most transformational impact from their investment in a keynote speaker.
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