Alexander Osterwalder

Trusted by Nestlé and Mastercard, Alexander Osterwalder empowers companies to master growth and transformation.

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Switzerland

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Alex is one of the people that you should work with in your career. Even short conversations will make you think really hard or open your eyes. He is an expert in running workshops, making a great blend of worst Swiss humour you'll ever hear and tough but rewarding work. I've always looked up to him, not only because he is so tall, but also because he is one of the most inspiring people I've met. Thank you for the opportunity to work, chat and get wasted with you!

Lucjan Suski

CEO of Surfer, simplifying SEO with AI

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Non-binding request for Alexander Osterwalder

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+1 347 223 5128 +44 20 3744 5675

Why book Alexander Osterwalder for your next event

Inventor of the globally adopted Business Model Canvas, Alexander Osterwalder has revolutionized how organizations, from startups to Fortune 500s, design, test, and scale business models. Booking his keynote gives your team access to the strategic thinking behind the tool that redefined innovation.
As a trusted advisor to global powerhouses like Nestlé, Mastercard, GE, and Roche, Osterwalder brings unparalleled insight into how the world’s leading organizations successfully implement innovation at scale, insight he shares in practical, high-impact keynotes.
Founder of Strategyzer, the premier platform for innovation strategy, Osterwalder has built the tools and systems used by thousands of enterprises to democratize innovation. A keynote with him offers direct access to the frameworks driving modern corporate transformation.

Non-binding request for Alexander Osterwalder

Master Innovation with Proven Strategic Tools

Inventor of the Business Model Canvas and founder of Strategyzer, this world-renowned business strategist helps organizations like Nestlé, Mastercard, and Roche scale innovation and drive growth. His engaging keynotes deliver not just inspiration, but practical, visual tools, like the Value Proposition Canvas and Culture Map, that empower teams to design winning business models, align strategy, and implement change.

Keynote Speaker Alexander Osterwalder is one of the world’s most influential voices in strategy, innovation, and business model design. He is best known as the inventor of the Business Model Canvas, a strategic tool used by millions of professionals and taught at leading institutions like Stanford, IMD, and the Indian Institute of Management. As the founder of Strategyzer, a globally recognized innovation platform, Alexander has helped organizations such as Nestlé, Mastercard, GE, and Roche build the capabilities to scale innovation and navigate complex transformation journeys.

Osterwalder’s frameworks, including the Value Proposition Canvas, Culture Map, and Business Portfolio Map, are revolutionizing the way businesses create, deliver, and capture value. His keynote talks are highly engaging, interactive, and actionable, providing leaders and teams with the tools they need to turn bold ideas into strategic growth initiatives.

Booking Keynote Speaker Alexander Osterwalder means giving your audience direct access to the methodology behind some of the most effective innovation strategies in the world. Whether you're a startup seeking clarity or an enterprise looking to renew its competitive edge, his keynotes deliver high-impact insights tailored to your business challenges.

Book Alexander Osterwalder for your event to inspire your teams, simplify complex strategy work, and ignite innovation with tools that can be applied immediately across your organization.

Customer Reviews

Lucjan Suski CEO of Surfer, simplifying SEO with AI

Alexander Osterwalder is a great strategist. He constantly work on creating the best toolbox ever to make a business evolve and grow. His books are a must read for entrepreneurs, and I highly recommend any of his training.

Olivier Kennedy CEO at ENIGMA SA

Alexander is known now all over the world by his book BMG and seminars. We who have had the serendipity & opportunity to learn/work with him personally in the early stage of BMG, appreciated his warm approach to experimental knowledge sharing and his entrepeneurship´s DNA. His swiss humour is not a "transient advantage". His" long and winding road" is just starting. Stay connected.

Fernando Sáenz-Marrero CO-STRATEGY SENIOR ADVISOR

Alex developed a profound, pragmatic and practical toolsetcalled Business Model Generation which I got to know firstly through his primer book. One of the best business books I have ever read and which inspired me to establish my own company! I have visited his training course in Zurich and it was just a great success. Around 50 people from around the world got inspired by Alex and his team. I only can suggest that all entrepreneurs attend such a workshop. This is game changing and very important for a country like Switzerland where innovation is the only way to differentiate from large and other power countries. A must for business people!

Luzi von Salis Business Owner, Entrepreneur, Board Member, Digital Expert

A few years ago, Alex set the world on fire with his groundbreaking book, Business Model Innovation, which included what has become the premier tool for business model design, the Business Model Canvas. So it goes without saying that he is a brilliant visionary, a thought leader in the best and truest sense. But there's more, much more. Alex isn't resting on his laurels. His success with the Business Model Canvas is only the beginning. He is now embarking on an even greater adventure, to design and collect the best set of business thinking tools in the world, to bring design thinking to the business world in a very real and tangible way. I have known Alex for many years, and have always found him to be gracious, humble, enthusiastic, warm, and giving. Fame has not changed him a single bit. He's a truly great person, not to mention a great friend and a cherished colleague. Alex is on a mission to help the world become a better, smarter place, and I can't think of a better person to do it.

Dave Gray Possibilitarian.

I was lucky enough to meet Alex more than 8 years ago, when we were both PhD students in Lausanne. Alex was an inspiration for me, as I was trying to make my work socially relevant and go beyond the purely technical issues i had to solve. At the time, he also introduced me to his deceiptively simple theory of Business Model Generation. To make a long story short, Alex has the rare genius of clarity and simplification as well as multidisciplinary thinking, which, with an uncompromising entrepreneurial spirit, is a killer combination for success.

Jacques Panchard Business Innovation

Master of business models, an author of the most useful business methology, a person who taught people not to waste time on business plans, but earn right from the start - build and test their business models.

Alexey Karlov CEO at Angel Relations Group

Alexander, of course, is a leading figure in our area of business. To work with Alexander was not only a joy, a learning experience and very interesting. It was also an honour. I know many of my clients that continue to work with him, which is proof that he is the right person!

Dariush Ghatan Entrepreneur, advisor and investor

A.O. was my professor during my exchange program in Switzerland. He is one of the most remarkable professors I’ve ever had! He has such a fascinating and attention-grabbing way of teaching; and it’s amazing how his approach triggers analytical thinking and helps you to structure your business insights! He totally changed the way I think about business!

Philippe De Smit FMCG Brand Director focused on health care | OTC, Food Supplements & Medical Devices

A highly engaging and interactive workshop!

Magnus Karlsson Systematic Innovation Management, Innovation management professional

I'm happy to recommend Alexander as he is an excellent speaker and workshop leader, much appreciated by both practitioners and academics.

Maria Elmquist Deputy President - Leadership and Equality, Chalmers University of Technology, Professor in Innovation Managemen

Alexander made a great performance. He reflected on the concept of business models, and gave the audience (100 leaders from the industries) new insights.

Ole Andreas Hagen Business and Policy Director at NHO Logistikk og Transport / Confederation of Norwegian Enterprises Logistics and Transportation- Vice President FIATA/Chair WG Rail, Board member of Ruter

Keynotes

Keynote by Alexander Osterwalder:

Unlock Scalable Growth Through Strategic Innovation

Struggling to turn bold ideas into real, scalable growth?

Many organizations invest heavily in R&D and technology, yet fail to unlock true strategic innovation. That’s where keynotes by Alexander Osterwalder make the difference. As the inventor of the Business Model Canvas and founder of Strategyzer, Osterwalder empowers leadership teams to rethink growth, not just through products, but through business model innovation.

His high-impact keynotes deliver proven frameworks that help you build and manage innovation portfolios, move ideas from concept to execution, and align board-level strategy with real-world action.

Whether you're a scale-up or a global enterprise, booking Alexander Osterwalder will equip your organization with the mindset, tools, and clarity to lead in a new era of innovation-driven growth.

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Keynote by Alexander Osterwalder:

Lead Innovation Without Losing Operational Focus

Is your leadership team struggling to balance core operations with the need for innovation?

In today’s fast-changing business landscape, leaders must do more than manage, they must lead transformation. That’s where keynotes by Alexander Osterwalder deliver game-changing value. As a global thought leader in innovation strategy, Osterwalder equips executives to become ambidextrous leaders: capable of driving day-to-day performance while investing in future growth.

His keynote presentations provide proven frameworks to align leadership teams, make evidence-based investment decisions, and foster a culture of strategic agility.

Whether you’re a CEO, innovation lead, or board member, booking Alexander Osterwalder brings your team practical tools to confidently navigate complexity, build innovation capabilities, and lead your organization toward sustainable growth. Don’t just adapt, lead the change with clarity, purpose, and execution.

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Keynote by Alexander Osterwalder:

Unlock Growth by Aligning Innovation and Execution

Is your organization struggling to innovate while managing day-to-day operations?

Many companies face transformation fatigue, torn between running the core business and exploring new growth opportunities. That’s where keynotes by Alexander Osterwalder provide powerful clarity and direction.

As the creator of world-renowned strategy tools, Osterwalder equips leaders to build ambidextrous organizations, capable of executing today while innovating for tomorrow. His high-impact keynotes show you how to align organic growth, M&A, and innovation efforts into one cohesive strategy.

With a strong focus on customer-centricity and actionable frameworks, these sessions give your teams the mindset and tools needed to manage complexity, adapt with agility, and lead transformation confidently.

Booking Alexander Osterwalder means unlocking the potential to scale innovation across your business, without compromising operational excellence. Turn transformation into a strategic advantage, not a burden.

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Keynote by Alexander Osterwalder:

Build a Culture That Fuels Innovation and Growth

Is your organization’s culture holding back innovation and growth?

Many companies struggle to foster a culture that encourages experimentation, entrepreneurship, and alignment. Without the right mindset and behaviors, even the best strategies fall flat. That’s where keynotes by Alexander Osterwalder deliver transformational value.

Renowned for his practical frameworks and visual tools, Osterwalder shows leaders how to shape a corporate culture that supports continuous innovation and growth. His keynotes guide teams in building alignment across departments, empowering employees, and embedding a spirit of entrepreneurship throughout the organization.

Whether you’re launching new initiatives or seeking to refresh outdated ways of working, booking Alexander Osterwalder gives you actionable insights to create the high-performing culture your business needs to thrive in today’s dynamic market. Inspire your people. Align your teams. Unleash a culture built for innovation.

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