Kathy Varol encourages clients to use ESG and purpose to stand out
USA
With 20 years experience of brand marketing and strategy, she helps her clients to stand out from the crowd in competitive marketplaces. She has developed a four-point process to become a brand led by purpose.
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Kathy is a force for change. An inspiring speaker that energized us to aim higher, while sharing the tools to implement change. Kathy is a natural connector of people, and infectiously optimistic in the power of innovation to create the future.
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About Kathy
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It’s no secret that we’re firmly entering a more progressive world, with consumers more concerned about the ethics behind the brands they buy from than ever before. Kathy Varol has worked with Adidas to create their global purpose strategy, taking in all of the positive things that the company does for people around the world and the planet itself. It’s through trial and error at companies such as Adidas and Microsoft that Kathy has established what does and doesn’t work, allowing her to benefit other businesses with her knowledge and skip straight to the strategies that succeed.
Kathy has learned that outdated social responsibility models no longer work in the modern age, with businesses needing to be more ethically minded than ever before and sustainability being a core requirement for a successful brand.
She assisted Adidas with creating a holistic sustainability strategy along with developing social equity platforms. With a particular passion for the environment, it was Kathy Varol who helped Adidas with creating a legion of loyal brand advocates by inviting them to join the plastic waste movement; benefiting the planet as well as consumer perceptions of the famous brand. Social equality issues such as increasing worldwide access to girls sports has also been at the forefront of Kathy’s vision during her time helping Adidas.
See keynotes with Kathy VarolIn this keynote, Kathy will reveal how business leaders can harness the superpower of their diverse workforce to create an innovative culture.
The audience will learn:
This Keynote Is Perfect For Leaders And Companies:
In the Drive Profit with Purpose keynote, Kathy will reveal her 4-step Brand Purpose Model to engage your organization, inspire innovation, and win the hearts of your consumers
The audience will learn:
It’s Perfect For Leaders And Companies:
This keynote combines elements from Kathy’s two most popular keynotes – Drive Profit with Purpose and Cultivating an Innovative Culture. Through captivating business stories, Kathy will share how to nurture the business inputs that matter most to achieve exponential business results year after year.
The audience will learn:
This Keynote Is Perfect For Leaders And Companies:
As ESG becomes an expected way of operating—from customers, employees, financial institutions, and regulatory bodies— business leaders don’t want to get left behind.
Kathy helps businesses create an effective ESG strategy that moves beyond a feel-good exercise and drives real change across the metrics that matter to their business. In this keynote, through captivating stories and real-world business examples, Kathy will reveal a step-by-step process that will help your company set the ESG gold standard for your industry.
The audience will learn:
Kathy shaped the strategy for our women’s business. She expertly analyzed the data from quantitative consumer research (12.5K respondents across China, USA, and Europe) and synthesized it with multiple other data sources. Kathy turned all this data into business insights that were foundational for the women’s business strategy and fundamentally altered the way we approach the women's apparel business.
Philip Hambach
If you're in need of a consultant to help you with your sustainability efforts, Kathy is a wonderful person to partner with. I worked with Kathy on Coors Light, one of the largest brands in the United States, where she led the creation of the "Coors Recycles" program. Kathy linked the legacy of the brand with current consumer sentiment around recycling. The program was a massive success and significantly enhanced the brand's image with consumers and retailers, while also leaving a lasting impact by supporting recycling initiatives across the country.
Dan Hennessy
Kathy instinctively knew that the strongest way forward for the brand was through cause marketing. She believed that for '64' to mean more to consumers, it would have to do more not just say more via advertising. This was novel in the beer industry. There’s an art to building a successful cause marketing campaign that takes the combination of special insight into the human element and the realities of activation in the business world. Kathy enabled the brand to act with purpose and gave it a chance to connect on a higher emotional level than it ever had before.
Brendan Noonan
Kathy has the extraordinary ability to translate complex data points into accessible, transformative storytelling. Her passion, presence and ability to bring the audience along on the journey has helped steer many in pursuit of Purpose, from senior executives to grassroots community leaders. Motivator, thought leader and impactful strategist - Kathy has the ability to accelerate purpose missions effortlessly.
Ayesha Martin
Kathy's passion and strategic approach to Purpose connect the aspirational to the practical. She is engaging, energetic and makes you want to take action.
Emmy Negrin
Kathy is a force for change. An inspiring speaker that energized us to aim higher, while sharing the tools to implement change. Kathy is a natural connector of people, and infectiously optimistic in the power of innovation to create the future.
Alexa Andersen
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