Andrew Busby
Andrew Busby delivers sharp, experience-driven insights on retail trends, technology, customer behaviour and the future of the industry.
Why you should book Andrew Busby for your next event
- Get clear, experience-backed insights on how technology, behaviour and market shifts are reshaping the retail landscape.
- Learn what today’s customers expect and how retailers can adapt with smarter strategies, leadership and innovation.
- Gain practical, forward-looking perspectives from one of retail’s most recognised voices and trusted industry advisers.
Non-binding request for Andrew Busby
Retail visionary, author and adviser shaping the future of global commerce.
Andrew Busby is one of the most prominent voices in modern retail. With deep experience across retail technology, customer experience and emerging trends, he brings a clear and engaging perspective to audiences seeking to understand the fast-moving retail world. As Senior Industry Adviser at BOXTEC, Board Adviser at The Industrious and founder of Redline Retail Consulting, he helps organisations navigate complexity and change. A best-selling author, respected commentator and long-standing industry adviser, he offers practical, inspiring guidance shaped by over 25 years in senior retail roles.
Andrew Busby – A Leading Voice in Retail
Andrew Busby has built a reputation as one of the most respected commentators in global retail. His ability to translate complex industry shifts into clear, actionable insights has made him a sought-after speaker for organisations aiming to strengthen their understanding of retail’s future. With more than 25 years of experience, he has witnessed firsthand how the sector has evolved through changing customer expectations, the rise of new technologies and shifting global market forces.
His senior roles at Kingfisher and Superdrug gave him a ground-level view of how major retail operations function. These experiences helped shape his practical, commercially grounded approach, which now guides his work as Senior Industry Adviser at BOXTEC and Board Adviser at The Industrious. As founder of Redline Retail Consulting, he brings strategic advice to the industry community, supporting leaders as they navigate innovation, transformation and long-term planning.
Author, Writer and Media Commentator
Andrew is known widely for his writing and commentary. As a retail writer for Fortune Magazine, he analyses the trends and challenges influencing business decisions worldwide. His voice regularly appears in retail trade publications and mainstream news media, where he explains industry developments with clarity and insight.
His books have also strengthened his reputation. The best-selling Harry Was Right All Along explores retail’s realities with sharp observation, while Breathless Covid, Two Metres and Me captures his personal reflections during the pandemic. Both books highlight his ability to blend experience, analysis and storytelling in a way that resonates with professionals across the retail ecosystem.
Alongside this, he continues to publish influential blogs and articles, offering ongoing commentary that many in the industry refer to for direction and perspective.
Industry Leadership and Global Community Involvement
Andrew’s influence extends into several advisory groups and boards. He is a member of the IORMA Advisory Board and an Advisory Board member at Retail Week. He founded the Retail Advisory Board, strengthening collaboration and knowledge-sharing within the sector.
He also serves as editor at large for Retail Technology magazine, where he helps spotlight the innovations and tools reshaping the market. His involvement with the exclusive global retail community ReTHINK Retail further positions him among the industry’s most recognised thought leaders.
These roles reflect his commitment to driving conversations that matter whether around technology, strategy, customer experience or the future of global commerce.
Expertise for Events and Keynotes
Andrew Busby’s keynotes are known for their clarity, relevance and energy. He connects the dots between current trends and long-term implications, helping audiences see how emerging developments will influence their decisions today.
Topics often include:
- Retail technology and innovation
- Customer behaviour and expectations
- Leadership in a fast-changing retail landscape
- Navigating industry disruption
- Market trends and strategic foresight
Book Andrew Busby for Your Event
Organisations book Andrew for the grounded expertise he brings and his ability to make complex topics understandable and engaging. Whether addressing executive teams, industry conferences or internal workshops, he offers real-world insight anchored in decades of experience. His sessions leave audiences better equipped to handle the challenges and opportunities shaping the retail sector today.
With a blend of strategic thinking, industry depth and relatable storytelling, Andrew Busby is an ideal speaker for events that aim to illuminate the future of retail and inspire forward-looking action.
Keynotes
Keynote by Andrew Busby:
Consumer behaviour
Are you struggling to understand what your customers truly expect and why they keep changing faster than your strategy can keep up?
Andrew Busby’s keynotes cut through the noise and give leaders the clarity they need to act with confidence. With decades of hands-on retail experience, he explains the shifts in consumer behaviour that matter most and shows how to turn them into practical advantages. Audiences walk away with a sharper view of customer motivations, a roadmap for stronger engagement and concrete actions that drive growth.
If you want your teams to make smarter decisions and stay ahead of the customer curve, Andrew delivers the insight that transforms uncertainty into opportunity.
Audience takeaways
- Understand the real drivers behind rapidly shifting consumer expectations.
- Gain practical strategies to translate customer insights into actionable decisions.
- Learn how to engage customers more effectively across changing touchpoints.
- Discover ways to turn market uncertainty into competitive opportunities.
- Walk away with a clear roadmap for strengthening customer-centric growth.
Keynote by Andrew Busby:
Customer experience
Are you finding it harder than ever to deliver a customer experience that truly stands out—and even harder to keep up with what today’s shoppers expect?
Keynotes by Andrew Busby give leaders the clarity and direction they need to elevate every stage of the customer journey. Drawing on deep industry experience, he reveals what customers value most, why expectations are shifting and how organisations can respond with smarter, more human-focused experiences. Audiences gain practical frameworks, real-world examples and actionable steps that improve loyalty, satisfaction and long-term growth.
If you want to transform your customer experience from inconsistent to unforgettable, these sessions provide the insight and momentum to make it happen.
Audience takeaways
- Identify the core reasons customer experience is falling short in a fast-moving market.
- Gain actionable strategies for elevating every stage of the customer journey.
- Understand what today’s customers truly value and how expectations are shifting.
- Learn practical methods to boost loyalty, satisfaction and long-term retention.
- Walk away with clear steps to transform inconsistent experiences into standout moments.
Keynote by Andrew Busby:
Trends and challenges in retail
Are you finding it increasingly difficult to keep up with the rapid shifts, new technologies and rising pressures that define today’s retail landscape?
Keynotes by Andrew Busby cut through the complexity and give leaders a clear understanding of the trends and challenges reshaping the industry. With decades of direct retail experience, he explains what truly matters, what’s coming next and how organisations can stay ahead of disruption rather than react to it. Audiences gain practical foresight, strategic clarity and actionable ideas that support better decision-making and long-term resilience.
If you want your teams to navigate change with confidence and recognise opportunities hidden within today’s challenges, these sessions deliver the insight needed to move forward with strength.
Audience takeaways
- Understand the retail trends that genuinely shape tomorrow’s opportunities and risks.
- Gain clarity on how to navigate rapid technological and market shifts.
- Learn strategies to stay ahead of disruption instead of reacting to it.
- Discover practical insights that strengthen long-term resilience and decision-making.
- Walk away with a clear view of where the sector is heading and how to prepare effectively.
Keynote by Andrew Busby:
How tech is transforming retail
Are you struggling to make sense of the endless wave of new retail technologies—and unsure which innovations will actually move your business forward?
Keynotes by Andrew Busby bring clarity to a rapidly shifting tech landscape. With deep industry insight, he explains which tools truly enhance performance, how technology shapes customer behaviour and what retailers must prioritise to stay competitive. Audiences gain a clear understanding of the technologies that matter, practical examples of successful adoption and guidance on avoiding costly missteps.
If you want your teams to embrace innovation with confidence and turn digital transformation into tangible value, these sessions provide the direction needed to make technology a powerful driver of growth.
Audience takeaways
- Gain clarity on which retail technologies truly drive performance and growth.
- Learn how innovation influences customer behaviour and buying decisions.
- Discover practical examples of successful tech adoption and integration.
- Avoid costly missteps by understanding what to prioritise—and what to ignore.
- Walk away with a focused roadmap for confident, value-driven digital transformation.
Price, Value And Service Are Not Enough - You Need to Create Memories
Watch Andrew Busby in action
DELIVER Europe 2023 Keynote: Andrew Busby - Founder, Retail Reflections
Watch Andrew Busby in action
