This is Bob Phibbs’ signature keynote, designed to re-energize retail teams by proving that success doesn’t require slashing prices. With an upbeat and results-driven approach, Bob shows how to increase conversions, build genuine rapport, and grow average transaction values—even in uncertain economic times. Packed with practical sales psychology, real-world examples, and humor, this keynote inspires a retail mindset shift from discounting to delivering value.

Audience Takeaways:

• Learn how to confidently overcome price objections without resorting to discounts.

• Discover techniques to build deeper customer connections that lead to higher conversion rates.

• Master upselling strategies that increase average ticket size while enhancing customer satisfaction.

This keynote uncovers the hidden habits and blind spots that are silently sabotaging your retail success. Drawing from thousands of hours of in-store analysis, Bob reveals the most common yet overlooked sales floor behaviors that destroy conversion opportunities. You’ll walk away with specific tools, rooted in SalesRX training principles, to turn missed chances into meaningful interactions and sales.

Audience Takeaways:

• Identify the top six conversion-killing mistakes retail associates make daily.

• Learn how to coach staff toward consistent, customer-focused behaviors.

• Gain practical tools to improve accountability, engagement, and sales floor performance.

With so much buzz around automation and AI in retail, it’s easy to believe technology alone is the answer. In this provocative and eye-opening keynote, Bob challenges the hype and puts the focus back where it belongs—on the human experience. He explores how AI can support, but not replace, the fundamentals of great selling, and offers a vision of retail that balances innovation with emotional intelligence.

Audience Takeaways:

• Understand the limitations of tech-driven retail strategies without a strong human touch.

• Discover how to integrate AI tools without losing sales floor authenticity and connection.

• Learn how to future-proof your brand by investing in your people, not just your platforms.

Success in retail doesn’t come from flashy gimmicks—it’s about consistency, training, and fundamentals. In this hands-on keynote, Bob Phibbs walks through the essentials of creating a high-performing team, from a powerful greeting to strategic add-ons. You’ll learn how to implement a replicable, trainable retail sales process that improves accountability, boosts customer experience, and fuels measurable results.

Audience Takeaways:

• Learn how to structure and reinforce a high-impact retail sales process.

• Gain strategies for coaching, accountability, and performance tracking.

• Improve customer experience through consistent execution of service basics.

In a marketplace where products and prices are nearly identical, the true differentiator is how your brand makes people feel. This keynote is ideal for franchise systems, independents, and associations ready to reignite their service standards. Bob Phibbs outlines how to cultivate a service-first culture that increases loyalty, strengthens brand reputation, and creates memorable customer experiences at scale.

Audience Takeaways:

• Understand how great customer service builds long-term brand equity and trust.

• Learn how to empower frontline teams to deliver consistent, excellent service.

• Gain actionable ideas to revive service culture across all store levels and formats.