Researcher and author Emma Frans explains AI, misinformation, and scientific thinking with clarity, humor, and practical insights for modern organizations.
5.00 of 5
Top rated!5 of 5
The lecture was very appreciated and met our already high expectations. Emma is truly one of the country’s foremost communicators when it comes to explaining science and critical thinking to a broad audience.
Victor Dahlgren
Library Assistant
Emma Frans is a researcher, author, and one of Sweden’s most recognized voices in science communication and critical thinking. With a PhD in epidemiology and a research position at the Karolinska Institute, she explains complex topics such as AI, misinformation, and scientific reasoning in a clear and engaging way. Her lectures give audiences practical tools to evaluate information, understand how digital platforms shape what we believe, and make better decisions in a world where AI, social media, and rapid information flows challenge our ability to distinguish facts from fiction.
When you book Emma Frans as a speaker, you invite a scientist who can make one of today’s most complex challenges understandable: navigating information in a digital world shaped by algorithms, artificial intelligence, and constant news updates.
Generative AI and digital platforms have dramatically changed how information is produced, shared, and consumed. News travels faster than ever, opinions spread widely, and AI-generated content can blur the line between fact and fiction. Emma Frans explains how these technologies influence our perception of knowledge and how easily misinformation can spread when speed is prioritized over accuracy.
Her lectures help audiences understand how modern information ecosystems work and how individuals and organizations can respond with stronger critical thinking and better judgment.
Key insights from her talks include:
How generative AI and algorithms influence the information we see and trust
Why misinformation and simplified narratives spread so easily online
How organizations can build stronger competence in evaluating sources
Practical tools for distinguishing credible knowledge from misleading claims
With clear examples and a pedagogical approach, Emma Frans helps audiences develop the skills required to navigate today’s increasingly complex information landscape.
As a researcher at the Karolinska Institute with a PhD in epidemiology, Emma Frans has extensive experience evaluating scientific studies and translating research into insights that people can use in everyday life and professional decision-making.
Her lectures explore how scientific thinking creates a more reliable foundation for understanding the world. She explains how research findings are often misunderstood, simplified, or selectively used to support certain narratives. Statistics can easily be misinterpreted, and scientific results are sometimes presented as definitive answers when they actually require careful interpretation.
Emma Frans clarifies the difference between evidence, interpretation, and opinion. Through practical examples, she shows how an evidence-based mindset strengthens decision-making in both organizations and society.
Her ability to communicate science clearly has made her a respected voice in public debate. As a columnist for Svenska Dagbladet, where she writes the column Vetenskapskollen, she regularly examines scientific claims and popular narratives in media and public discourse. Her work earned her the prestigious Grand Prize for Journalism, where she received the award for Voice of the Year.
One of the central themes in Emma Frans’ lectures is lifelong learning in a world where technology evolves faster than ever. Artificial intelligence and digital tools are continuously changing how work is performed, how knowledge is shared, and which skills are required.
In this rapidly shifting environment, both individuals and organizations must develop the ability to adapt and continue learning. Knowledge that was relevant a few years ago may quickly become outdated, while new technologies introduce entirely new ways of solving problems.
Emma Frans explores how curiosity, critical thinking, and openness to learning become essential competencies in the age of smart machines. She highlights how organizations can cultivate a culture that encourages learning, reflection, and evidence-based thinking.
Her perspectives show that while technology may become increasingly powerful, human judgment, reasoning, and adaptability remain crucial strengths.
Emma Frans also addresses how digital habits and information behavior differ between individuals and generations. Screens, social media platforms, and AI-driven content shape how people consume information, communicate, and collaborate.
These differences influence how people interpret facts, form opinions, and engage in discussions. In workplaces where employees have different digital experiences and media habits, misunderstandings and polarization can arise.
Through research insights and accessible explanations, Emma Frans sheds light on how technology interacts with human behavior. She explains how digital environments can amplify strong opinions, reward quick reactions, and encourage simplified narratives.
Her lectures help organizations understand how shared digital competence can be built despite differences in information habits and perspectives. With a combination of humor and scientific grounding, she creates conversations that encourage reflection and constructive dialogue.
Emma Frans is also the author of several acclaimed popular science books that guide readers through today’s complex information environment. Her books include “Larmrapporten: Att skilja vetenskap från trams” (The Alarm Report: Separating Science from Nonsense) and “Sant, falskt eller mittemellan” (True, False, or Somewhere in Between).
In these works, she helps readers develop tools for understanding research, evaluating claims, and distinguishing credible knowledge from misleading arguments.
Beyond her work as a researcher and author, Emma Frans is frequently invited to moderate discussions and events on topics such as science, democracy, digital literacy, AI, and lifelong learning. Her ability to translate complex ideas into engaging conversations makes her a valued moderator and host for conferences and knowledge events.
Booking Emma Frans gives your audience access to scientific insight presented with clarity, relevance, and engaging storytelling. Her lectures provide organizations with practical perspectives on how AI, digital platforms, and changing information flows influence decision-making and everyday work.
Through her combination of scientific expertise, humor, and pedagogical skill, Emma Frans equips audiences with the tools needed to evaluate information critically, strengthen internal competence, and make better decisions in a time when trust, knowledge, and truth are increasingly challenged.
A lecture with Emma Frans offers more than knowledge. It provides a framework for thinking clearly in a world where information is abundant, technology evolves rapidly, and the ability to distinguish fact from fiction has become a crucial skill for individuals and organizations alike.
5 of 5
The lecture was very appreciated and met our already high expectations. Emma is truly one of the country’s foremost communicators when it comes to explaining science and critical thinking to a broad audience.
Victor Dahlgren Library Assistant
5 of 5
We invited Emma to a digital event. She is extremely skilled both behind and in front of the camera. We will absolutely speak highly of her within the industry for future events or lectures.
Louise Rundström TD Tech Data AB
5 of 5
The lecture was very well received and Emma was flexible and answered questions that came up with great skill. We are very satisfied and can warmly recommend Emma Frans as a speaker!
Carina Frickeus, Head of HR Elof Hansson Group
5 of 5
Emma was absolutely fantastic. She made all of us pause and reflect on how we interpret the world around us, and to question whether what we have heard or read is actually true by thinking critically about sources. Everyone should get a dose of Emma Frans’ knowledge. She explains complex topics in such a simple way that everyone truly understands.
Marie Larsdotter, Library Director Smedjebacken Library
5 of 5
A very good and highly appreciated lecture.
Communications Officer County Administrative Board of Västerbotten
5 of 5
Emma highlighted issues around “fake news” in an interesting and relevant way for us who are both creators and readers of scientific publications. She also raised the problem of how easy it is to accept inaccuracies if they happen to align with our own opinions.
Ing-Marie Larsson, Chair Swedish Association for Anaesthesia and Intensive Care
5 of 5
Excellent! We really appreciated how flexible Emma was with the structure and that she took the time to answer many questions at the end.
Johanna Calemark Akademikernas a-kassa
Keynote by Emma Frans:
At a time when generative AI, social media, and a constant flow of information shape how we perceive reality, the ability to think critically has become essential. This lecture provides a deeper understanding of how information is created, spread, and amplified—and how individuals and organizations can navigate an increasingly complex digital landscape with greater confidence.
How AI, algorithms, and digital platforms shape news flows, opinions, and our shared view of the world.
Concrete methods for distinguishing fact from fiction and identifying misinformation, self-proclaimed experts, and AI-generated content.
How a scientific mindset and stronger source criticism lead to better decisions, greater trust, and stronger resilience against misleading information.
The lecture provides audiences with practical tools, increased confidence, and a clear compass for making well-informed decisions in an AI-shaped world where truth is often challenged.
Keynote by Emma Frans:
How do you know what is actually true when opinions, data, and headlines compete for attention and interpretation? In this lecture, Emma Frans shows how a scientific mindset can serve as a compass in decision-making.
The foundations of evidence-based thinking and how research differs from opinion.
How to evaluate statistics, studies, and claims in a more nuanced and informed way.
Tools for making better decisions in organizations where uncertainty and rapid change are part of everyday reality.
The lecture creates a shared language for analysis and strengthens the quality of decisions and priorities within organizations.
Emma Frans as Moderator:
As a moderator, Emma Frans brings structure, confidence, and analytical clarity to conversations about complex societal issues. She creates space for both depth and accessibility.
Moderation within areas such as science, democracy, AI, and digital literacy.
The ability to make complex topics understandable for broad audiences.
Conversations characterized by facts, curiosity, and respect for different perspectives.
A moderation style that elevates the quality of discussions and engages both audiences and participants.
