James Martin
A leading voice in responsible tech, James Martin empowers organizations to fight greenwashing and adopt measurable, science-backed sustainability practices.
Why book James Martin for your next event!
- Recognized VivaTech keynote speaker, James Martin has addressed the world’s largest tech and climate stages, shaping global conversations on AI’s environmental impact.
- Founder of BetterTech.blog, James Martin has built a global platform advancing awareness of responsible technology since 2018, influencing both industry and policy.
- As Head of Sustainability Communications at Scaleway, he spearheaded initiatives that secured the company’s prestigious EcoVadis Gold rating.
Non-binding request for James Martin
Unpacking AI’s Climate Impact with Clarity and Authority
The digital sector drives 4% of global emissions—double aviation—and AI is multiplying the impact. As one of the world’s foremost experts in digital sustainability, James Martin delivers science-based, engaging keynotes that cut through greenwashing and equip organizations with actionable strategies to reduce emissions, build trust, and future-proof their technology responsibly.
Keynote Speaker James Martin is internationally recognized as one of the foremost experts on digital sustainability and the environmental impact of technology, particularly artificial intelligence. With the digital sector now responsible for 4% of global emissions double the aviation industry the need for science-based, actionable solutions has never been greater. James Martin helps organizations confront these hidden challenges by turning complex issues into clear strategies that drive measurable results.
James is known for cutting through big tech greenwashing with fact-based insights, empowering businesses to build credible sustainability roadmaps while strengthening brand trust. His dynamic keynote sessions inspire audiences at every level from executives shaping ESG strategies to teams implementing sustainable IT practices. Having spoken at leading international conferences such as VivaTech, ChangeNOW, and dedicated AI forums, he combines authority with an engaging style that makes even the most technical topics accessible and compelling.
Previously Head of Sustainability Communications at cloud provider Scaleway, James authored the influential Green IT white paper, wrote impact reports, and helped the company achieve EcoVadis Gold recognition. He also champions initiatives with the Green Software Foundation, facilitates emissions-reduction workshops, and founded BetterTech.blog, a platform dedicated to responsible technology.
Book James Martin for your event to gain not just awareness of digital’s hidden impact but also the tools and strategies to turn sustainability commitments into real, future-proof business outcomes.
Keynotes
Keynote by James Martin:
Keynotes Turning Digital Sustainability into Business Advantage
Is your organization struggling to align digital growth with ESG commitments while keeping emissions under control? The digital sector already accounts for 4% of global emissions—twice that of aviation—and the rise of AI is accelerating this impact dramatically.
Without a clear strategy, businesses risk greenwashing, missed ESG targets, and reputational damage.
This is where keynote speaker James Martin makes the difference. Through his engaging, science-driven presentations, he transforms complex topics like Green IT, Responsible AI, and Frugal AI into actionable insights.
His keynotes provide leaders and teams with practical frameworks to measure, reduce, and communicate the environmental impact of digital operations.
By booking James Martin, your organization gains not just awareness of digital’s hidden footprint, but the tools to turn sustainability goals into credible, future-proof business outcomes.
Takeaways:
Understand why the digital sector already contributes more emissions than aviation.
Learn how unchecked AI growth amplifies digital’s environmental footprint.
Discover practical frameworks for implementing Green IT and Responsible AI.
Gain tools to measure, reduce, and communicate digital sustainability impact.
Transform ESG goals into credible, future-proof business outcomes.
