James Martin

James Martin helps organizations master responsible AI and reduce tech’s environmental impact with clear, science-based strategies.

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France

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James is a knowledgable and passionate innovator in the social media field. His work overseeing social media strategy for MIP and Reed Midem has changed the face of how the content and technology at huge media events is consumed. James is not only hugely technologically smart but has a great instinct and talent as a journalist which leads his ability with editorial strategy. James has a clarity and easy manner which makes him a joy to deal with on any project and I have no hesitation recommending him.

Paul Boross MBE

Business Communication Expert & Leadership Psychologist | Humour, Pressure & Performance | Founder of Humourology | Bestselling Author | Keynote Speaker

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Non-binding request for James Martin

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+1 347 223 5128 +44 20 3744 5675

Why book James Martin for your next event

International keynote speaker from VivaTech to ChangeNOW, shaping global conversations on AI’s climate and societal impact.
Creator of “Frugal AI” and “Responsible AI” training, helping companies reduce risk, emissions, and unnecessary tech usage.
Trusted advisor to leading companies and associations, turning complex AI challenges into practical, measurable actions.

Non-binding request for James Martin

Responsible AI expert driving sustainable and trustworthy tech

James Martin is one of the most prominent voices in responsible technology, helping organizations navigate the fast-growing impact of AI and digital systems. With a sharp focus on science-based practices, he equips companies to reduce emissions, manage risk, and build trust in their technology. His keynotes bring clarity to complex topics, cutting through hype and greenwashing to deliver practical strategies that leaders and teams can act on immediately.

James Martin – Book a Leading Responsible AI Speaker

James Martin is widely recognized as one of the foremost experts in digital sustainability, with a strong focus on artificial intelligence and its environmental and societal impact. As AI adoption accelerates, so do its consequences. The digital sector already accounts for around 4% of global emissions, and AI is expected to multiply that footprint significantly in the coming years.

James brings a clear, science-backed perspective to these challenges, helping organizations understand what is at stake and what to do next. His work empowers companies to move from awareness to action, building responsible technology practices that reduce impact while strengthening long-term business resilience.

Turning Complex AI Challenges into Clear Action

What sets James Martin apart is his ability to translate highly technical and complex issues into concrete strategies. His keynotes are designed to cut through confusion and provide clarity, giving audiences a structured way to approach responsible AI and sustainable IT.

He addresses questions such as:

How can companies reduce the environmental footprint of AI systems?
What are the hidden risks behind large-scale AI adoption?
How can organizations govern AI responsibly while staying competitive?

Through engaging and accessible talks, James equips both executives and operational teams with the tools needed to implement meaningful change.

Trusted by Global Stages and Leading Organizations

James Martin is a recognized voice on some of the world’s most influential stages, including VivaTech and ChangeNOW. His insights contribute to shaping global conversations around AI, sustainability, and responsible innovation.

Beyond the stage, he advises a wide range of organizations, from major European companies to influential associations. His guidance helps them adopt more responsible approaches to technology, ensuring that innovation aligns with environmental and societal expectations.

He also created specialized training programs such as “Frugal AI” and “Responsible AI” in collaboration with GreenIT.fr. These sessions encourage more thoughtful and efficient use of technologies like large language models, helping organizations limit unnecessary resource use while reducing risk.

Proven Impact in Sustainability and Communication

Before focusing fully on speaking and advisory work, James held key roles where he drove measurable impact. As Head of Content and Sustainability Communications at Scaleway, he led initiatives that contributed to the company achieving EcoVadis Gold recognition. He authored a Green IT white paper and developed impactful sustainability reporting that strengthened the company’s position.

Earlier, at logistics scale-up Shippeo, he led communications and CSR initiatives, including the creation of the company’s first Responsible AI Charter. These experiences give him a practical understanding of how sustainability strategies are implemented inside organizations.

Founder of BetterTech.blog and Industry Advocate

In 2018, James founded BetterTech.blog, a platform dedicated to advancing awareness of responsible technology. Since then, it has grown into a global reference point influencing both industry practices and policy discussions.

He is also actively involved in initiatives such as the Green Software Foundation, contributing to the development of better standards and practices across the tech ecosystem. His workshops and collaborations continue to drive real-world emissions reductions and more responsible digital strategies.

Book James Martin for Your Event

Booking James Martin means bringing in a speaker who combines authority, clarity, and actionable insight. His keynotes go beyond raising awareness, they provide organizations with the tools to act.

Audiences leave with a deeper understanding of AI’s hidden impacts and a clear path toward reducing them. Whether addressing executives shaping ESG strategies or teams implementing sustainable IT practices, James delivers content that is both engaging and immediately useful.

For organizations looking to future-proof their technology, strengthen trust, and align innovation with sustainability, James Martin offers a perspective that is grounded, relevant, and ready to implement.

Customer Reviews

Paul Boross MBE Business Communication Expert & Leadership Psychologist | Humour, Pressure & Performance | Founder of Humourology | Bestselling Author | Keynote Speaker

James is a experienced professional leader in digital marketing projects. Has a great knowledge regarding social media & content strategies. I have worked with him for the LatAm TV industry during 5 years and I highly recommend his expertise.

Renata Torio Sosa

James and I have worked alongside at Scaleway, and I have seen how passionate about making tech more responsible, & especially more sustainable he is. James works with C-levels and top management to devise impactful storytelling. He is very extremely skilled at developing tailor-made content strategies for targeted audiences: I have seen him doing wonders in briefing top management for a last minute media appearance which sounded crystal-clear. He's amazing at making the complicated sound simple (demystification)! (He's also a wonderful colleague and great manager, for what I could see).

Tristan Nitot Technologist and author, working for OCTO Technology as associate director for Digital Commons and Anthropocene.

Keynotes

Keynote by James Martin:

Why the Impact of Tech & AI matters - and what you can do about it

Is your organization struggling to align digital growth with ESG commitments while keeping emissions under control? The digital sector already accounts for 4% of global emissions - twice that of aviation - and the rise of AI is accelerating this impact dramatically.

Without a clear strategy, businesses risk missed ESG targets, greenwashing and reputational damage.

This is where keynote speaker James Martin makes the difference. Through his engaging, science-driven presentations, he transforms complex topics like Green IT, Responsible AI, and Frugal AI into actionable insights. And provides easy-to-apply strategies to leverage technology to achieve the same goals whilst impacting the planet considerably less.

His keynotes provide leaders and teams with practical frameworks to measure, reduce, and communicate the environmental impact of digital operations.

By booking James Martin, your organization gains not just awareness of digital’s hidden footprint, but the tools to turn sustainability goals into credible, future-proof business outcomes.

Takeaways:

Understand why the digital sector already contributes more emissions than aviation.
Learn how unchecked AI growth amplifies digital’s environmental footprint.
Discover practical frameworks for implementing Green IT and Responsible AI.
Gain tools to measure, reduce, and communicate digital sustainability impact.
Transform ESG goals into credible, future-proof business outcomes.